The New Year is upon us. This means a lot of businesses ( you could be one of them), are thinking about their next years marketing plans. This means you are probably thinking "why did this, or that not work". I am sure you read countless blogs and other verbiage, like the one you are reading right now. First, this is for you budget postcard people, yes, you know who you are... the ones that want to send the 4x6 postcard or MAX the 5x7. Those are all fine and good, and it work