January - 2017

Is your phone not making a peep? Check your mailing list!

Once of the biggest fears people have with direct mail marketing is that their mailing list will be inaccurate and their advertising won’t reach their intended audience (or any audience, for that matter). It’s a valid fear – a bad mailing list can mean wasted materials and postage (AKA WASTED MONEY) and no results! But, we here at Everest ensure that each list goes through an NCOA Update prior to hitting the presses, including lists we provide for you, – ensuring the addresse

Fishing for deals | Marketing as a Direct Mailer

Marketing can be a tricky game to play, but we are here to take the guesswork out of your marketing, and provide consistent quality, and reliable results. If you’ve kept up with the past few blogs (Marketing as a real estate investor, Tracking your results, and maintaining marketing synergy) then you know about some of the tools and best practices for marketing as an REI. If you haven’t read those blogs yet, check them out! Moving on… These marketing channels can all be used

Who, what, where, when, why & HOW? - Planning your direct mail campaign

Who is receiving your mailers? AKA, who’s in your demographic? Are you hyper-targeting potential clients such as home owners for your real estate company? Or are you aiming for a more general mailing of people in a specific age range in a few zip codes to market your store? No matter who you’re targeting, you need to make sure you know your prospective clients to determine what type of mailer would interest them enough to contact you. What are you hoping to achieve? Think car

Don’t get “left on read” with your direct mail letters

Too bad there aren’t read receipts for your marketing letters, right? One of the most challenging parts of any marketing method is figuring out what content will engage people and make them interested enough to contact you. With direct mail, the difficulty goes one step further – you have to combat the “left on read” dilemma. If your letters or postcards are getting read – why are the calls not coming through? Your content is the make or break point once a recipient opens you

Marketing as a Real Estate Investor [part 3] - Synergy

In the past few blogs we have discussed some of the marketing tools that a Real Estate Investor should use, as well as Tracking your results. Today we will talk about the importance of maintaining synergy with your marketing mix. Maintaining synergy with your other marketing tools: There are many ways to market your business (which is great!) but that can add some complexities to your marketing, if you use a bunch of tools in your marketing mix. Here are some marketing method

Marketing as a Real Estate Investor [part 2]

In the first installment of this blog I discussed some of the tools that Real Estate Investors could and should use for their marketing. Read more here: Marketing as a Real Estate Investor [part 1] Building off of what we learned last week, let’s start with an important aspect of your marketing: Tracking your results Tracking your results → ensuring your Return On Investment (ROI): Tracking your results is a must for your marketing! How else will you know if your marketing d

Open Sesame! How to get your direct mail opened & read

Remember those dreadful school papers where you had to submit a minimum of 1,000 words or you’d fail? Well throw that notion out the window when doing direct mail! Statistically, people lose interest about 10 seconds into reading something, so you better catch their attention right away! The best chance of having your mail opened is by having an interesting envelope. Whether it’s a handwritten font or a captivating logo, your envelope is the first thing a prospective client w

They say, when marketing to someone, advertise to them five times... Why?

Have you ever heard that adage that marketing companies tell you, “you need to be seen by your customer five times before they buy something”? Many clients of marketing firms feel it’s just a way for that company to charge more. Other say that if the marketing company is worth “it’s salt” you should be able to market to a potential customer just once and BAM, they buy. That is simply not true. So today, we are going to talk about humans and marketing to said, humans. Specific

I’m new to Direct Mail and I don't want to feel overwhelmed

There is an infinite surplus of options for your mail-piece, and we're here to help you choose the most effective, and impactful piece while still being cost-effective fitting into your budget. Our mission is to provide you with seamless, easy-to-manage mail campaigns and give you the absolute highest ROI possible. The do's and don'ts of mail campaigns: Do: have an easily identifiable mail-piece that stands out. The options are endless when you want your mail-piece to "pop" i

Marketing as a Real Estate Investor

What Marketing tools should a Real Estate Investor (REI) use? When it comes to marketing for your real estate investment business there are a lot of options out there that can provide success, and result in you closing more deals. One of the benefits of developing a marketing plan and sticking to it, is that your results become consistent and repeatable, allowing you to focus on the other aspects of the business that require your attention. You are probably somewhat familiar