If you’re looking through forums about direct mail marketing or scrolling through direct mail sites, you’re going to see a ton of different jargon that may be unfamiliar to you. I’m here to break it all down and help you make sense of all the hubbub so you can stop wondering and start marketing. Here are some common direct mail words & phrases: Bulk postage rates: A reduced postage amount direct mail companies provide that is lower than regular USPS postage. Cheap postage is

Direct Mail Marketing is a great way to reach a targeted list of people. Whether you are sending marketing materials, billing statements & invoices, appointment reminders, or anything via direct mail, you have the opportunity to personalize and customize your message to an amazing degree. How is this possible, you may ask? With Variable Data Printing. Variable Data Printing (VDP) or Variable Image Printing (VIP) is a very useful tool for marketers (this means you, small busin

When marketing through direct mail, you want to ensure your mailers turn out exactly how you envision them. It can be unnerving wondering what the final product of a direct mail campaign looks like if you’re not provided a sample of what will be representing you and your business. Some companies don’t give you the chance to quality control your mail-pieces, but at Everest Direct Mail & Marketing, we pride ourselves in our “proofing” process, which allows you to review, revise