A National Association of REALTORS® (NAR) survey found that nearly half of buyers used Open Houses as a key element of their home search. When holding an Open House, you kill two birds with one stone: you meet possible buyers and sellers, and you increase the chance to sell your listing. A good Open House is an investment. A key goal is to get as much traffic as you can. “ Bundling” or piggybacking on other events and Open Houses nearby is a natural add on to the excitement

Postcards are a varied marketing tool. They are a fast and consistent way to get the word out about your business. But, they also give you a variety of ways to tell your story over and over again, each being a new chapter! Here are a few ideas to keep up communications with prospective clients. *Farming Postcards* Real Estate “Farming” is a strategy where you focus all of your marketing efforts over a very small region. You are able to create a stronger presence in a tight an

Postcards are small Postcards are concise Postcards show their message in seconds Postcards are essential to the Open House Event! Sending your prospects a Postcard that is eye catching, colorful and direct, announces the dates with flair! OPEN HOUSE Postcards should be sent in conjunction with signs with balloons, advertisements in the paper and online websites and email blasts. The cards should be artistic and suitable for framing or hanging on a bulletin board! A catchy ph

There is artwork and copy and format and timing in Direct Mail. There is the mailing package, excellent copy and precise design to think about. There is also color combination of papers, font size and style and graphic usage to decide. BUT The BIGGEST MISTAKE…..Is the Mailing List All the bells and whistles and art will not change the outcome if you are working with the wrong Mailing List!! Yes, the right verbiage and art may receive a better than normal response, but it is t

Thank You has a HUGE impact whenever it is said. It is also a Bigger impact when it is written. We do not write those words enough. But in Real Estate it Must be written as often as possible! Taking this lost art and making it a part of your everyday habits will create an everlasting impression on both old and new clients. Drop a hand written Thank you note in the mail after the first interview with your prospective client. This creates a solid first impression and helps th

There is no one that thinks like you, talks like you and feels like you! But, how do you find that One of a Kind-ness in your business? Become an Expert!! Being an expert works especially well in real estate. It allows you to focus on a specific geographical area, or a type of property or a type of interest from the client. It gives you the freedom to work in an arena that interests you!. There are so many aspects to each category of specialization! If you would like to sel

My boss told me one day that he had “lost” his wife! Shocked, I asked him if he knew where he lost her. “Yes”, he mumbled. “In Pinterest!” Pinterest is a site filled with pictures and images, colors, ideas and incentives.. You just enter what you are looking for in the search bar and suddenly hundreds of images with ideas load onto a long scrolling page. You can take the pictures or ideas and PIN them to your own Pinterest account in your own selected categories(Boards) for r

Standing out in the Crowd, Getting their Attention, Capturing the Room...These are all essential elements of marketing. Billboards, newspaper advertising, industry magazines, letters and postcards are just not enough. The internet is a vast landscape of sites and groups that one must join and post and comment on a regular basis. You can spend 60% of your time just getting your word out! BUT...if you tie it altogether in a campaign with a theme or a character or even a color