Making sure your design is readable, clean, and interesting enough that your audience will want to pick it up and read it is the ultimate goal in Postcard Design. If you consider a billboard as a point of reference, you can get the idea. They aren’t exactly masterpieces, but they get your attention and deliver a message even when you’re speeding down the freeway. Design Uniformity Because your postcard marketing isn’t limited to one mailing or campaign, you should keep a simi

Statements, billing and invoicing are some of the most critical parts of any business and they simply have to work. The tedious activities of printing, folding, stuffing and mailing statements can become a problem because of the time consumption. Using an outside service can alleviate some of the stress. When you outsource billing services, you can achieve reduced operating expenses, better cash flow management, higher collection rates and peace of mind.Half of all businesses

Snap pack mailers are sealed envelopes that are opened by tearing the perforated edges along the sides of the document to reveal the information inside. They are direct mail pieces created with a more “official” purpose in mind. They are designed in a way that a perforated strip or strips on the outside allows the recipient to open the envelope easily and quickly. Snap packs are often used to deliver important and time sensitive information. Their design generates a sense of

Prospecting for new clients can become boring and put you right into a rut! Trying out new ideas and methods can spice up the way you go about your business. Just like an exercise regimen, you do it in spurts of time. Do the same with your prospecting. Set aside 30 minutes, turn on the timer and pick up the phone! When the buzzer rings, you are done.This 30 minute strategy will soon become habit and will help you to get into action. On Facebook, instead of posting only li

Having a website is your brochure. It is your resume. It is the overview of your business, of you and your future. It is like having a business card at a business meeting. It provokes interest and then it should entice to look further. But you still need to tell the world how to get to your website! Your website is one of your most powerful marketing tools that you can have. But, are you using it to it’s full potential? Position your website for success by promoting your busi

The national average of emails received a day by a single person is 88!! Email open rates (how many people open their email) are currently averaging around 30%, while click-through rates average 3.2% across industries. This means that about 1 in 11 opened emails gets a click-through. So...How do you get someone to open that email? The Subject Line is the introduction to the email. And that box at the top of the screen is extremely important. A great subject line will get m

Now that summer is in full swing, advising your clients to get ready for showings is easier than in the winter months. There are tips galore that you can suggest that are easily done to make viewings more satisfying and successful. Outdoor - Yard, Patio, Windows Inspect siding for cracks or other damage and make any needed repairs. Repair paint on house, windows, shutters and doors. If it is peeling, cracking, or chipped, repaint to limit damage to the underlying materials.

Generating leads can be one of the most artful parts of a business.What do you do with a lead once you’ve gotten their information? Send emails? Mail a Postcard invitation to an Open House? Dispatch a yellow letter? No matter the niche you’re trying to target, warming up cold leads is a fundamental part of the marketing plan.. Your most recent Open House more than likely generated some leads with emails and phone numbers. Now it is on to the next step. You need to reach out b

My grandmother was my age when I first understood the person and title “Grandma”. As I look in the mirror, I don’t see myself at her age at all. Of course, like most of us, I see myself at half my age. But I do understand (just like other marketers) that age definition has changed considerably in two generations. And yet, many still think of a Senior as an “Old Person”. You know the kind; one who walks bent over with a cane, can barely see and sits in a lounger chair all day

Success in the Real Estate World takes a strong combination of skills, market knowledge, and dedication along with an effective and consistent marketing program. In order to raise the bar and become someone Exceptional in the field, you need something that Puts You Above the Rest. Energy and Passion are key and may be the secret ingredient! I am currently living in a rental home and the owner has decided that it is time to sell. I am only interested in renting this home, s