How to stage a home for showings and open houses can be a matter of choices. There are books, articles and online sites that give you all the advice that you will ever need. Seller’s agents are using these resources to learn how to stage a house, scent or un-scent a room and serve the best appetizers. For Buyer’s agents, it can be a different story. There are certain things that a Buyer’s agent can do before they start the tours of the possible homes. These are Best Practices

Prospecting in the world of real estate is a vast project. There are so many different types of potential prospects that your search must be geared for the crowd that you want exactly! So, real estate prospecting ideas must be on a very clear path to find the most effective prospecting tactics. Referrals are Every agent dream. They just walk in the door at the request of someone else. Getting a call from someone who tells you that they are a friend of a client of yours and th

Real estate marketing is moving and evolving at a rapid pace. Online advertising is at the forefront of the trends of the year. Facebook Ads are the number one “get seen” ads that are on the internet. But, they are getting more expensive. Realtors are investing in lead generation with online advertising through Google Adwords or Facebook Ads or a combination of both.The Facebook ad platform offers the most cost effective and precise demographic and behavioral targeting out of

Blogging is habit forming. Blogging is interesting. Blogging is colorful and creative and can be a journey. Blogging is also necessary for anyone with a website so that more people can find you in the vast landscape of the internet! But, with this much blogging, subject matter can get a bit thin and hard to come by. Here are some ideas for finding ideas to write about on your blog! Have a plan. Layout a month’s worth of blogging material and subject matter. You could theme th

Return on investment, or ROI, is used to measure success over time and helps make future business decisions. ROI is important when it comes to marketing because ROI points out which marketing areas you should be spending money. ROI can show you if your entire marketing plan needs to be changed or if you’re on the right track. When it comes to digital marketing ROI, there are several tools that marketers use to measure the return on their investments. The most commonly used t

You Tube, Facebook Live, Instagram, Snapchat, email video, website videos, training, touring, invitations, the world has gone Movie Mad!! Realtors now need more than just the mail or a telephone call or open houses or meet and greets to reach and entice prospective clients. More than 50% of prospective home buyers use YouTube as their primary video research. Realtors need Videos or Mini Movies. Online video has become an indispensable marketing tool for businesses of all kind

Staying connected has become a very critical part to our daily lives. The Internet and social media has allowed everyone everywhere to create a life beyond your neighborhood and your town. You can easily buy this week's groceries and have them delivered to your door and your children can be fully educated while sitting at the kitchen table. You need directions to a place you have never been before? Your app on your cell phone tells you how to get there. Need a recipe for toni

Pinterest...the perfect place to expand your network and your reputation as a knowledgeable local real estate agent. Whether you’re new to Pinterest or a long time user, there are board ideas galore for real estate agents that will help attract followers. Tips for Buyers Dream Home Home Décor or Decorating Ideas Colorful Outside/Inside Spaces Playful Outside/Inside Spaces Relaxing Outside/Inside Spaces Cleaning & Organizing Ideas Painting the Outside of your Home Family Frien

Postcards are the epitome of a brief, poke of a message. Postcards are mailings that have already been opened and are ready to be read. Your message should be written so that the receiver wants to immediately read it and perhaps even keep the postcard. Postcards are a very good way to target a certain geographic area. More than any other marketing technique, postcards allow you to target local areas with pinpoint accuracy.