Yellow letters work! They work well! And here are the reasons that Yellow Letters work so well. They Stand Out They Get read Their Message is Clear Yellow Letters stand out in the mail because they are designed to look different than any other piece of mail in a person’s mailbox. It is not a bill or an advertisement and it looks personal. It is a curiosity provoker! The receiver wants to open it. Yellow letters are personalized to the recipient so they get opened and they get

Designing a Direct Mail package should be approached as something that recipients will find interesting and useful and that they will want to keep. Instead of the usual mundane “just the facts” type of mailer, consider sending Direct Mail about food, or the arts, entertainment or sports and the outdoors. If it's good, recipients will hang on to it. Think of the piece that you send to a possible prospect as the first piece of Direct Mail that they get as something they put rig

Setting up a Sales Letter to get a response from prospects is not difficult. It has a certain structure that allows for an easy read for the recipient. You need to have it laid out for an easy scan and answer the basic questions of Who, What, When, Where, Why and How. First, a sales letter should include your company logo, name, and address. Preferably, your logo should be at the top of the page. Name of company, your name and address is part of the salutation. Many direct-ma

You have your calendar set for your Direct Mail Campaign.You have figured out your target market and now you are ready to get started on the bricks and mortar of your campaign. There are certain elements of a Direct Mail Campaign that always stay the same. Following these steps will assure a success. Once you know who your target market is, you can then develop a mailing list. You will want to base your lists on zip codes in a general area along with the types of prospects yo

Direct Marketing is a way to conduct a test in a particular market quickly, cheaply and with reliable statistical results. You will know rapidly if this is a market that will give you the results that you are looking for. Direct Mail will work with your own mail list that you have developed or with one that you have purchased. And then there are the lists that you can purchase that have already been analyzed and edited to contain only the types of people that you are looking

It can be intense and a bit frantic, but working with relocation clients and companies is often personally, financially and professionally rewarding. 1.5 million employer-assisted relocation's take place each year and working with relocation clients can add to your sales volume. And, you get to enjoy meeting people relocating from other parts of the country or world and making them feel at home in your community. Heartfelt thank-you letters sent to you by families who have m

A Real Estate Investor needs a Buyers List as their Basic tool. It is the list that is used when they are actively looking for new investment opportunities in a given area. Usually it is nothing more than names, email addresses and maybe phone numbers. Putting together such a list is an ongoing necessity. This list begins when the real estate business begins with the few contacts you know with investment money. The real question is how do you grow it? The following are a few

Search Engine Optimization (SEO) is your ultimate goal for your blog, your website and your postings. There are tricks to maximizing the number of visitors to a your website. By using certain keywords you can ensure that your site appears high on the list of results returned by a search engine. In writing your pages, commenting on posting or blogging about real estate, there are particular words that can help you create the best content for traffic. Keywords are words or phra

Renters are a major untapped potential to turn into buyers now and in the future. There are studies that state that buying is still better than renting in most states. Affording a home by either renting one or buying have challenges that are weighing on the housing market. Many home buyers and sellers contend with either being unable to sell their home at the price they want or for renters to find a home within financial reach. With that in mind, remember that renters are a v