So, you want to build your own Direct Mail list. You have an idea who you want to send to but you don’t know their address, or if they have neighbors who have the same statistics as your target. The list could be long and take a lot of work and time to develop. So how do you get this list down to a fine science for excellent results? There are steps that you can take to develop and then tweak the right target audience to receive your message. Direct mail was responsible for o

Ahhhh Facebook! The hub of all things social! Facebook is so much more that just posting a funny comment or two, adding a bright colored background or getting people to “LIKE” you. Facebook is actually fairly complicated. There are lots of tricks for getting yourself noticed and for interacting with other members. Here are a few tips for your Facebook business page The "About" section of your Facebook Home page is where people go first to find out what you are all about. This

Coupons are HOT these days. Consumers are always looking for deals. People use coupons for everything from eating out at restaurants, getting an oil change for your car and for services for your home.Using coupons is also an easy way to increase conversions and augment sales.In the real estate and mortgage industries, there are many different types of coupons that you can offer.The following are a few suggestions on types of offers to make. Coupon for credit towards closing c

There are a couple of things that you want to accomplish with a real estate shoot. You want the home to look large and spacious. You want to capture photos that are unique so they grab the attention of potential buyers. And you want the home to look clean and bright and inviting. Your smart phone has the capability to take beautiful and sharp photos that you can easily use for your listed properties. There are a few tricks to make sure you have the right light, angle, and sty

Prospecting for leads can be time-consuming, frustrating and discouraging. But...there is hope! There are many ways of generating leads, Social media, billboard advertising, Chamber of commerce socials, but there is one way that hangs tough over all the years. Postcards! Direct Mail Postcard is still the strongest option for generating seller leads. It doesn’t matter which demographic if income, age, or area, the tried and true Postcard maintains the best results for a direct

Any business owner has to spend a great deal of time shouting to the world who they are and promoting their business and company. Realtors find themselves having to do the shouting with small budgets and they must do personal marketing to stand out from the competition. Your objective should be to become a celebrity. Being a celebrity means people in a the area know your face, your name, and what you do for a living. You don’t have to be famous for just your face, you can bec

A card in the mail is like Christmas morning. Anticipation and excitement all wrapped up in an envelope. A card is generally the first piece opened in the pile from the mailbox! Realtors can make that instantaneous contact with just the right card and the right message for the right occasion. Here are a few ideas to use in a Card Campaign. Send a “Hello! How are You” card. Announce that you are thinking of your past clients and wonder what’s new! Send cards that build the rel

Demographics can take your mailing list a long way. People of like interests tend to live in areas together. People who enjoy old classic homes will live in neighborhoods that are full of Victorians, Painted Ladies, Brownstones or Prairie style homes. Others who enjoy single story ranches with large backyards will live in newer suburban areas. And then there are those that live in golf or equestrian communities. I have seen towns who had “Teacher’s neighborhoods and Doctor se