Thirty three percent of home buyers find the home they buy through their agent. This is despite the number of buyers who find their homes online. And that number is 44%. Real estate agents are still at least ONE THIRD of the reason a home is discovered. So, you have to tell that one third that you are here and there and all over looking for a home just for them. You need to be marketing yourself and not just through your agency or a single website. You can not just rely on on

Advertising and marketing needs to be a part of every business plan. Interactions with your clients, prospects and regular customers are the backbone of your company. Therefore, every business needs to have both an online and a print advertising marketing presence. Direct Mailers: are extremely effective and allow you to be as personal and directed in your message as you desire. Targeting an audience is easier with direct mail over other types of marketing. Di rect mail has a

Numbers are a very important part of Real Estate. The number of the price of the house; the number of the closing costs; the number of showings of the house and the number of hours spent marketing the listing in order to be sold are all numbers that are important and must be analyzed. These numbers allow you to understand your market and how to sell to that market. Because real estate does not have a strict formula for success, all numbers in all categories should be examined

Ahhhh! The Perfect Marketing Campaign! !00% response would be a dream come true! But...reality sets in! So how do you find the perfect marketing campaign? Who do you go to for a high response rate? What do you put in the campaign materials? When should you send out perfect mailers? Where do you send materials for great results? All great questions that deserve great answers. The following is a list of points to consider in developing a campaign that will create high percenta

Advertising is a tricky task. But it must be done. But where do you place your ads for the best return and result. Creativity can help with design and concept and color and copy. But, where you place your advertising can make all the difference. Unique ad placement in unexpected places helps anchor your business in the minds of those that see it. Think product placement in movies and the influence that has on the consumer or the banner in the sky with an airplane pulling a co

The most popular marketing tool out there is the postcard. Not only has it always been a successful tool but it is one that can build your business. It can get your targeted audience to travel to your website, respond to your newsletter and give you that coveted phone call. Postcards combine the influence of print with the ease of the internet. Making them work for you can seem overwhelming, but we have discovered some tricks to postcard marketing that we would like to share.

The best ways to stand out from the crowd in real estate is to keep your marketing fresh. You need to scour for more ideas; better ways to do things; discover unique and unusual tactics. to help out your position in your field. I have found a few ideas that will help in this ongoing chore. First, keep the word out there promoting your real estate business. The best ways to do that is to keep posting content online. It is a great way to build up the SEO impact of your website.

It has long been known that telling a story will make a point or issue much clearer and easier to understand. If you want to tell the world the story about you and your business. you’ve got to be unique to be seen and heard. Storytelling is the way to achieve that. People want to hear a well-told story more than they want to hear the facts.Telling a story triggers emotions and charm and strong memories. If you want your business to be remembered, tell a story. Tell how you st

There are so many ways to get your name and business out into the community where your prospects are. In order to compliment your post cards, yellow letters and direct mail offerings, there are magnets, calendars, notepads, sports and festival schedules and even personalized door hanger bags plus many more things for you to send. Here is a list of things for enticing prospects to become your client and who will use the items and see your name. Magnetic calendars are great for

There are many benefits to using a Large Postcard for your marketing announcements and direct mailing. Over-sized postcards will stand out more than the rest of the mail on the kitchen table and the desktop in the home of the recipient. If it is kept simple with just one feature image and a short testimonial, then the extra space can be used to detail benefits and display a call to action. Not only can you get all of this information on a bigger card, but you can add artwork