I write blogs. You should write blogs! Writing blogs are good for business. They can draw people into your website. You can create a following. And you can get new business all from a blog. But what do you write about? It is a struggle and it is real. Before you start writing, focus on who your target audience is. Who are they, what are they interested in what do they do for a living and for recreation? Do they have kids? What is their sense of humor and what is it that draws

So often, postings on Facebook or Twitter or email messages and even letters, cause you to stop and read it again. You wonder what the sender meant and what was their intent. All messaging, whether online or in written letters/postcards form need to convey the exact message using the perfect words so that the reader knows exactly what you are saying. Buyers and sellers will want to work with you when your message is accurate and you state your intentions. There should be no r

You are so excited. Someone responded to your posting on your social media page and they are interested in using your service! But, they want to use those services in a couple of months when they are more ready to act upon them. Now what? You have to hold on to these prospects until that time that they are ready to spring into action. The best way to nurture them on and not have them drop off into obscurity is to keep in touch. Just send friendly reminders that you are here a

Email, first thing in the morning is worse than a really bad cup of coffee! Over half of the email in-box is junk and it is taking up way too much time for your business. Email junk mail is the number one complaint at the water cooler. Businesses lose work time dealing with the unwelcome and useless email. This happens whether it is at work or at home. And some get so much email that they block the mail and send it directly to the Junk File. It has been calculated that office

Twitter can be a confusing platform to use not only on a personal level, but also a business level. But, there are some ways that you can get people to follow you and then turn them into prospects and then into clients. On Facebook, it is all about controlling the number of “friends” or followers that you have and making sure that you are appealing to the reason they are following you. Facebook is also about algorithms and your followers and friends may not see your postings

Marketing is defined on Google as “the action or business of promoting and selling products or services, including market research and advertising”. Marketing is a fact of life in any business. There are some healthy ways of developing marketing practices that can keep you on top of the job and make the process so much easier! Because you are small and your payroll is tight, more than likely it is you and you alone that has to perform all the duties of Marketing Manager. But,

Websites are your Base. They are the Center of all activity. A Website is Home. Generating traffic to your Website should be your major marketing goal. There are some steps that you can take to generate that traffic and then transform that traffic into leads. You want to engage the people visiting your site. You want to qualify visitors to find out how interested they really are. Make your visitors an offer on your Website, or a free subscription, a class or an assessment and

Direct Mail Postcards should be a part of your Direct Mail Marketing strategy. You want to reach prospective clients in the most efficient way possible with the quickest route and the least expensive manner. You want to make sure that the right message is on the right type of Postcard, and, most importantly, you want them to grab the attention of the receiver. The following are some ideas on how you can be successful in using Postcards to achieve your goals in any Direct Mail

In order to create a postcard and get it to its destination quickly, there are certain fine points that you need to apply that will help it get through the postal system. You will have to address these cards in a very succinct way with the sections aligned to be quickly read and distributed. A small postcard that is 4” x 6” needs to have an art free zone on the lower right hand side for the address. Under the address, a space of .625” needs to be left open for the barcode. Th

Planning a Direct Mail project or campaign takes some thought and enthusiasm. Each campaign has a similar recipe for implementation. The steps or ingredients are simple and if followed each time, your campaign will see success. Developing a mailing list, creating a mailing piece, testing the campaign, handling customer responses, and analyzing the results are all part of the “baking” process. Planning is the first step in the campaign recipe. Set your goals and objectives and