Half of all home buyers used the internet to find their homes. Technology has changed how the world does business, especially the real estate world. For most home buyers, they may start their home search with a decorating magazine full of unique ideas. But the next step is to look online for what is out there and available. They do this before even talking to a realtor. The old ways of doing things, such as contacting a realtor first and looking through newspaper ads, is now

A self-mailer is marketing material that's mailed without an envelope. It can be a postcard, a brochure or a catalog. Their simple design and eye-catching appearance can get the attention needed to get the piece opened. A direct mail self-mailer can boost your small business marketing. A direct mail self mailer can help you stand out and attract new prospects. And it can be more cost effective than both traditional advertising or email marketing. Direct mail has the ability t

Direct Mail should be a major element of any marketing campaign. After designing a social media blitz on Facebook, Twitter, Instagram, Pinterest and Google+, you should then continue with a design for a direct mail campaign to be a compliment to the blitz. You cannot depend on just one avenue to get to your audience and generate the leads that you are looking for. You will also need to include in your multifaceted campaign the content on your website. But, to get to all of th

The envelope of a mailer is the first door to your business. It must be inviting, warm and enticing just like the door to your business. You want prospects who receive this letter to be eager to open that envelope and see what is inside. You have just a split second to impress the prospect with the envelope before it goes into the trash. Creating curiosity is the key element that gets the envelope opened Provoke enough curiosity and they'll rip it open! So, how do you do it?

Marketing to a region that is full of farms is no different than marketing to an area full of condominiums. You have simply selected an area or location that has these real estate possibilities. Being a specialist in the farming market is easy if you have a familiarity of the lifestyle and the economics of the business operations. As a real estate representative for farmers wishing to sell, your physical area of representation will be much larger than a neighborhood developed

In order to get leads, you need to have a listing. It is simply a more effective way to attract prospects to you and to your business is by having a house that everyone wants to tour. These prospects can find this house and you by having a website. There are ways through the website that you can attract more traffic and prospecting for buyers. But, you are going to have to realize that your website needs to be different than all the others out there to attract the bigger res

First time home buyers can be the most fun real estate group to work with. They are eager, full of ideas and the easiest to prospect for! Because they are new in the world of real estate, they almost always need a realtor to guide them through the journey! You can find them in several different places and in a number of different ways. Here are a few ideas to help you in your search. Social Media is the place to be! If you write posts about having a great house to sell and th

For small businesses, Email newsletters can be a powerful form of email marketing. Creating a newsletter can be very simple, especially if you create a template that can be changed from month to month making the job very smooth, fast and simple. The hardest part is the initial set up and design. You will need to consider the layout, subjects to cover, other content and pictures and art. There are a few steps to take in planning and designing that first Email Newsletter that c

Postcards are essential for a Direct Marketing Campaign.Their message is loud, short and to the point. With the right artwork, attractive font and succinct message, they are the most powerful piece of mailing material to send for success. But, sending a postcard is much more than just mailing a small piece of card stock. You have to know why you are sending it and what it is saying. Just like food, postcards have a few basic types. It all depends on who you are trying to reac

My uncle was one of the “Mad Men” of the 50’s and 60’s. When I saw the television show for the first time, I couldn’t believe how well it captured the entire atmosphere of the Advertising World of the era. My uncle let us come to work with him on occasion and we watched products go through the process of being introduced to the masses. And today, I have realized that some things have never changed. Advertising one’s business or service has been around since time began and man