The design of your Website will directly influences your Leads. It will dictate how you get the Leads, what kinds of Leads and where you take your leads. So, before you start designing your website, you need to do a little research and a little work. First, where is your phone number? You want leads who travel to your website to contact you, right? And you want them to call, right? So your phone number should be right there in the header or artwork of the first thing that th

When it comes to marketing, the Internet is the place to be seen. It is simple, inexpensive and you can easily choose which platform that you want your marketing information to appear on. But, what do you post? The following is a lists of ideas that should keep you and your clients busy for a while! The most important thing in the beginning is to have a website. Websites are your base point of operation. It is the Home that you are going to bring your prospect to. Next, you h

Nothing happens overnight! Or so my bosses always said as we were working on business proposals. It takes time to develop, nurture and build your client list and your business impact. Marketing your business to prospects and clients is more than just sending out a postcard or a letter. You must figure out what process of contact you want to develop and then stick with it. Direct Mail, Postcards, Yellow Letters are all choices to make in your avenue of connection. You have to

Today, Apps, or applications, are your walking filesystem, secretary, and best friend. They organize your life, time manage your schedule, and make life so much easier. There are apps for general use and then there are others that are developed just to make the Real Estate Industry move smoother and more quickly just for you. The following is a list of apps that many agents use to keep their businesses in order while on the go! Evernote stores information. And it stores the i

You have offered prospects a calendar, a notebook, a virtual tour and your friendship. But, now you have to offer them something that will grab their interest in you to help them sell their home. You offer a Free Consultation. Free Consultations will entice a prospect to call you after you have sent them a Direct Mail invitation. It could come by way of a coupon or a free token or just an interesting letter and it should have a time limit for such a great deal. Offering an ev

Writing a blog is not easy! Figuring out KEY words to use, writing the specified number of words and considering subject matter can take up a great deal of time! Whenever I come across an idea that may work, I scribble it down in a little notepad and research the words a bit more to see if there is enough there to write about. I keep my eyes open for concepts that are a bit different and not generic, ones that intrigue me and the larger community of readers and will hold my a

Every day, I open my mailbox and find a piece of Direct Mail. Sometimes, the sender is new to me. Other times, the sender is an old familiar company. Direct Mail takes a few mailing pieces to get my attention. I respond like most people and disregard the first couple of pieces and then by the fourth or fifth, I open up the envelope just to see what all the urgency is about. I may bite if I am interested in the service or I may save the piece for later on down the road when th

Email is a perfect funnel for lead generation that will drive profits. You can use email for newsletters, quick communications, marketing blasts, listing announcements and even a bit of online educational videos. But, first you have to understand the different parts of an email that will get a response. Terminology for email marketing is the simple language that will allow you to understand the basics. The following is a brief list that will help you move through the process

Direct Mail is the most effective way to reach your audience. No matter what anyone tries to tell you about how terrific online marketing is, Direct Mail still has the best return on your dollars. Bright colors, standout photos, artistic pictures and unusual sizes are all perfect for catching the eye of the recipient in the mailbox. But the real moment that grabs a prospect is what you say in the headline and the content. Your copy is what will determine if someone will conve

A Call to Action is the reason you invest in marketing. A Call to Action to your customers, clients or prospects is a call to do something. Whether you want them to call you, write you, email, download or attend, a Call to Action is the first step for converting someone into a lead. The trick to creating a powerful Call to Action is to find the right thing that they are going to respond. You want them to take a step with your business. The following are a few suggestions to b