A Landing Page is like walking into a grocery store and only going to the bread aisle. You don’t need all of the other stuff in the store, just the bread. A Landing page acts the same way. You have your whole website and many pages. But, you want a customer or client to really concentrate on one page in particular. So, you give them the directions (URL link) to just that page. They can wander around to the other pages, but you want them to “land” on a particular landing page.

Newspapers have all but disappeared in their original format. Television is an expensive tool and radio is not very local in its orientation any more. Yes, they are all advertising vessels, but are these choices the best use of your advertising dollars? There are many ways to advertise your business, including the internet social media sites, video platforms and in interest groups. Because of modern technological advances, no one has to sit through a television commercial an

If you own a business or manage a business, you know how important it is to ask questions. You ask pertinent questions of your employees, your board of directors and of your vendors. And...as you know, sometimes there are certain questions that can be more helpful than others. If you use direct mail as a part of your marketing master plan, there are some questions you should ask of your direct mail service company. Getting the most out of your financial investment into your d

A Mail Services Company can actually improve your direct mail campaign’s return on investment (ROI)! Taking on the job of creating your own direct mail campaign can be overwhelming and cost more than you expected. Small businesses often try to do it themselves to save some money, but it normally ends up costing more because they don’t have the same equipment that can speed the process of printing, folding, stamping and sending that a mail service company has. And it can be ju

Postcards are simple, easy to read, colorful, interesting and full of vital information. Plus, with the right artwork and a stand out message, they convey exactly what you want the receiver to do. Everyone uses digital marketing today. Websites, email, picture posting and announcement making on social media, the US postal service and its far reaching contact can get set aside. But the US postal service is about history; it is stable and dependable; it is believed in and count

Getting clients for your business, no matter what your business, can be a full time job in itself. Whether you are a long time business owner, a freelancer or a start up, you have to figure out how to get people interested in your product or your service on a consistent basis so that you can make ends meet. You know you have a product, artwork, a service or a special talent that everyone loves when they see it, but getting people to see it and then converting that into people

Sometimes, it takes an odd coupling to make things sensible! Direct Mail and Facebook are one of those couples! But they work very well together and can increase your results for prospects and clients. Integrating your marketing methods can be more powerful together than alone. Facebook remains the dominant online marketing platform for getting the right message to your target audience. But, getting them to be responsive and engaging is something else. The interactive nature

I am a Color person! I shun grey and tan. I adore purple, red and green! And I will buy anything neon orange! If you don’t think about color often and leave it up to the “artists types”, then this blog may surprise you. Color affects everything. Grey brings to mind a muted rainy day. It may bring on the blues. Green and red together brings a Christmas mood full of anticipation and holiday spirit. Silver and purple are regal and green is new birth. Color influences your custo

Artists, Actors, Musicians and the self employed all know that their product that they sell is themselves. Sometimes, it feels odd to sell your talent that creates a product! But, learning how to market yourself is essential in order to succeed. And in today’s world, the number one place to market yourself/talent/business is on Social Media. No matter what your talent is and no matter what the product outcome is, there are a few basics that everyone needs to implement for a s

Craigslist is a buy - sell - trade - employment - housing - meetup - classified wonderland. You can travel from category to category and find the most incredible items to decorate your home, sell your old ratty couch and even join a group and meet a whole new set of friends. AND...for realtors...it is an endless opportunity to find prospects and clients. At no cost to you (craigslist is always free) you can generate leads with a simple advertisement and description of a home