When you combine email and direct mail into one marketing campaign, you have invented a very powerful tool. Together, they can double response rates. When you are sending emails or direct mails for the first time, those first impressions mean everything. And your message needs to be reinforced, many times on many different platforms. You win in marketing when the decision maker you want to influence sees you as a recognizable brand. Digital marketing is commonplace in today’s

‘Tis the season to get your lawn green! And who best to do just that than your local landscaper! People who want a nice cared for green lawn, want a landscaper that they can trust and treat their lawn as they do their own home. Because consumers buy from people who they trust, a Lawn Care company needs to build on that trust and their brand recognition. One of the ways that can be accomplished is through direct mail marketing. By sending out a nicely designed postcard to ever

Power words are those that make what you say clear and concise. The choice of your words is the basis to creating a message that resonates and has the reader act. Language is an ever evolving thing and power words have changed too. Figuring out how to communicate a message effectively and correctly for the right outcome is easy if you know the right words. Some words that are considered powerful can hurt, cut, jab and demean. Others can enlighten, praise and support. In order

Google indexes 130 trillion individual web pages with each web crawl, which is an internet bot that systematically browses the world wide web for the purpose of web indexing. Only 10 of those pages out of 130 trillion, fit on a results page. And you and every other web page owner, designer and marketer wants to be number one on the very first page! And...I have a bridge in Brooklyn... One BILLION searches happen just on Google alone each month. You have done your work on maki

Trends don’t just happen in fashion or in interior design. Trends happen in car design, in food, in education, in housing and in Direct Mail. With a little research, I wanted to see what was hot hot hot in the world of direct mail marketing and pass my findings on! The following are a few of the interesting things that are the newest and the best for today! People seem to be yearning for the “good ole’ days” when they got mail in their mailbox every single day. Kids rush home

A website is the base point of your online lead generation strategy. It is the first place that a customer comes to get all of the information they need about your company, product or service. It is also the place that you take a person from a “looker” to an actual customer. Conversions happen here. You have to keep a constant vigil on how your website is working in order to obtain those leads. And, you have to make sure that everything is up to date and on trend in order to

Many people like to cry! They like to laugh! And they respond to words the same way. Emotions are a sticky subject in the world of marketing. You don’t want the audience to fall into a puddle of tears, but you want them to have an emotional reaction to what you are selling. It doesn’t matter if it is a product or a service, there has to be an emotional connection. You choose a doctor based on your emotional attraction to the doctor’s knowledge, calm demeanor and wise ways. Yo

Direct mail marketing is the best of the best when it comes to the most effective gym and fitness marketing. It produces high response rates from prospects in your local neighborhoods. You can target the prospects you want based on the client or member that your product appeals to. You can find you members by income, age, household makeup, health, particular neighborhood, lifestyle characteristics and business profiles. The right implementation of a direct mail advertising ca

For travelers, looking at faraway lands on the internet, is second nature. And that, it seems is where the travel industry concentrates it’s money for marketing. While that may be true, direct mail marketing is an excellent way for any travel or hospitality business to stand out from the crowd. A direct-mail marketing campaign includes sending out offers and promotions to clients and customers and prospects advertising splendid journeys on postcards, brochures and even letter

A direct mail marketing campaign that is planned, scheduled and carried out can escalate your company to a higher level of success. But...it takes some strategy, some research and a whole lot of creative effort to develop the kind of campaign that gets a large reaction and huge results. There are always a few ideas and tips that can help you develop your strategy and avoid mistakes that can cost you customers and money. Researching the type of client or customer that you want