First, you have to answer the question “what is the purpose of this postcard”? Then, you have to determine the design of the postcard to convey that purpose. And the design will be about the message and whether it is short and quick or long and requiring lots of space. Announcing an event can be done easily and on a small card. A super sale with lots of inventory, on the other hand is probably best suited for a large postcard. You will also need to consider your other marketi

People are visual. They like to SEE things. That is why there are pictures included in instructions for putting things together, pictures on postcards, pictures on marketplace listings. People just want to see things. When it comes to blogs on your website, pictures or photos or images can increase the number of readers, followers, leads and subscribers. A recent statistic says that blogs with images get 94% more views than blogs or postings without. But, the type of pictures

A brochure should have vital information, interesting photos and art, contact information and be simple and easy to read. Too many brochures that we receive in our mailboxes are so packed with content, that it feel like you are reading a novel. Designing a brochure that someone will pick up and read can be a bit tricky. The following is a list of ideas, advice and directions that can help you produce brochures that will get picked up and read. First, simple design is the best

Dental practices need direct mail postcards for many reasons, the biggest being to get your name out into the community. Name recognition is the best way to find new clients and keep your appointment book full. Direct mail campaigns can do that job for you and bring you a return on investment that is not only impressive but can also be tracked and measured. The best way to get started with a direct mail postcard campaign is to design a postcard that attracts attention, stands

Summer time is just about ready to burst onto the scene and your direct marketing campaigns need to be ready for the best sales season of the year. Use the events and activities of this fun season to gain new business with ideas that say “relax”, “have fun” and “hot”! The trees are in full bloom and the world is green. Make your visual content on your direct mail postcards green! Incorporate summer themes in all of your marketing efforts. Make everything fresh and new by coor

Everyone enjoys a good story. They remember a good story. And as marketing gets more personal and targeted, a good story is the best way to involve the receiver. If you have a great product or service to sell, then you should automatically have a great story to tell. Stories make things easier to understand. Stories spread an idea. They evoke an emotional response, as you can put yourself in the story or relate it to someone you know or an experience you’ve had. A creative st

Creating content for your website can be a struggle. It is easy to run out of subject matter and sometimes you have to dig deep for a fresh topic. But, there are ways to float to the top of the idea pool and make your content strong, strategized and optimized! The following is a list of ways to build that fresh content and make your landing pages a great place to collect new leads. Try developing checklists that readers can print out or download. Design it with a distinct hea

There is an ever changing world out there and it is called search engine optimization. Updates, search sites, improvement in data, improvement in display and on and on, it feels like you don’t know where to turn as you have to adapt to the changes on a daily basis. These changes also cause some mis-information to be spread. With a little digging, here are a few false impressions about SEO. Having the right SEO is going to get you lots of traffic to your website. Although havi

You have worked hard on developing an email list that helps your business grow. And that is great! But, while growing that list, some of those names tend to fall off into the abyss. The reasons are as many as there are reasons. People are no longer interested. They don’t use the email address anymore. They died. An email list will have active names disappear at a rate of about 22 percent per year. Your contacts' email addresses change as they move, opt-out of your email commu

A broadcast email message is a single message that is sent to an entire list of people all at the same time. It is the best option for sending messages that require frequent updates. They are the town crier of the digital age. Broadcast emails are great for sending out a single message to your entire email list. These emails are a powerful tool for email marketing campaigns. The message you send should have a specific subject that announces exciting content to your subscriber