Direct Mail marketing has many mailing piece options. From postcards to letters to brochures and flyers, these mailers can have a huge impact on your business. Double checking your direct mail pieces before they hit the mailbox is a must do and is an excellent idea for several reasons. First, you want to double check the spelling and grammar. Then, you want to double check your message that it is clear and distinct. And finally, you want to check your art, colors and layouts.

The internet and social media have changed how we meet people and become friends. Long conversations no longer take place on the phone or in person where we can get an idea about who someone is by looking at them or hearing their voice and their intonations. Today, we judge people for how they write and spell. We get an idea about each other by the way they put their sentences together and convey ideas regarding their interests and opinions. When you meet someone online, who

Remember Cabbage Patch Kids, or Furbies or Tekno the Robotic Puppy? These were all extremely popular kids toys that sold out at Christmas time. It was panic in the aisles for parents worldwide. And the toy companies made millions! When something turns into a thing that everyone wants and suddenly there isn’t enough of that thing to go around, it turns into a course of action called Scarcity Marketing. Scarcity marketing is a type of marketing technique that is based on the pr

An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a prospective client. Think of a coupon as a mini billboard and the whole idea will brighten up the possibilities! Coupons give you the ability to track your response rates by counting the number of coupons that are turned back in. You can also use coupons as a way to tie sales back to your direct mail campaign, giving you the ability to calcula

They say that a prospect has to see your business message up to 12 times before they will respond. This theory is especially true for direct mail marketing. A company or business that is in front of their audience on a regular basis will get more business than if they stayed silent and hoped for the best. But, the trick to getting to the prospect with a message they respond to can be the trick! Direct mail has been confirmed as a great marketing tool to reach new customers, b

Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to increase mailings from businesses. It was designed for them to use direct mail on a regular basis. Every Door Direct Mail allows a business to cover specific neighborhoods with their message by using postcards, let

A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing sticker or other formats. Self-mailers are effective at selling products and services and generating leads. They work well for event invitations or announcements, trade show traffic generation, mailings to prospects and mailings where you want the prospect to pass along the mailing to colleagues, software upgrade offers and invitations to

The most critical part of a direct mail campaign is assessing the results. You need to analyze whether the money spent was worth it. If you used two or more different pieces of mail, you need to know which one worked and by how much. And if you used a couple of different mailing lists, you will need to understand which one got the higher response and why. Tracking a direct mail campaign is about understanding every element of the mailing you just sent out so you can refine ev

Catalog marketing is an avenue for businesses to group products and services together in a printed magazine or an online store and display many items at the same time for a customer to buy. Customers buy directly from the catalog and make orders either by phone, a return envelope or online. Catalogs, when received, have the inherent advantage of being present in a customer’s daily life more than other sales pieces. Catalogs for many, are a prime source of reading material. Ev

Snap pack mailers are sealed envelopes that are opened by tearing the perforated edges along the sides of the document to reveal the information inside. They are direct mail pieces created with a more “official” purpose in mind. They are designed in a way that a perforated strip or strips on the outside allows the recipient to open the envelope easily and quickly. Snap packs are often used to deliver important and time sensitive information. Their design generates a sense of