

Direct Mail Design and Messaging Double Check
Direct Mail marketing has many mailing piece options. From postcards to letters to brochures and flyers, these mailers can have a huge...


Proofreading Copy
The internet and social media have changed how we meet people and become friends. Long conversations no longer take place on the phone or...

Scarcity Marketing
Remember Cabbage Patch Kids, or Furbies or Tekno the Robotic Puppy? These were all extremely popular kids toys that sold out at Christmas...


Coupon Direct Mail
An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a...


How to Analyze Your Mailing List
They say that a prospect has to see your business message up to 12 times before they will respond. This theory is especially true for...


Why You Should Send Every Door Direct Mail
Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by...

The Self Mailer
A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing...


Tracking Direct Mail Campaigns
The most critical part of a direct mail campaign is assessing the results. You need to analyze whether the money spent was worth it. If...


Catalog Marketing
Catalog marketing is an avenue for businesses to group products and services together in a printed magazine or an online store and...


The Snap Pack Mailers
Snap pack mailers are sealed envelopes that are opened by tearing the perforated edges along the sides of the document to reveal the...