Seventy percent of people who receive a letter that is postmarked with their home address on the front consider it a more personal form of communication than online messaging. Although it is free to email message a prospect on line, direct mail letters will often see a significantly higher return than an email letter. The percentage of people who have read their direct mail right away has increased over the years. And, the purpose of direct mail has evolved over the same peri

Vacation memories are collected on postcards. “I miss you mom” notes from camp on postcards go directly into the family scrapbooks. “Save the Dates” wedding announcements on postcards remind the receivers of the big day ahead. Doctor appointment reminders sent on postcards are put onto the front of refrigerators for the purpose on not missing the important meeting. Postcards are a way of tradition, of memories and of marketing. Yes, there are those emails and cute evites, but

Direct mail postcards are not just about sending coupons.Today, postcards offer so much more. And their response rates are extremely high. They can be twice as high as email, display ads and paid search ads. They are an excellent way to engage potential customers and make quick and concise offers for a wide variety of products and services. Before you begin a postcard direct mail campaign, you will need to know what a successful campaign looks like. You will want to analyze a

So ... you sent out an introductory postcard to a mailing list that you have been developing for months. Then, three weeks later, you send out another postcard that you have changed up a bit from the original and you send it to the same mailing list. Three weeks after that, you send out a brochure to the same mailing list with a little more information about the subject in it than the first two postcards. And, four weeks after that, you send an oversized postcard announcing a

Business Reply Mail (BRM) is a service from the U.S. Postal Service in which a sender provides a prepaid postage envelope or card to the recipient. Business Reply Envelopes or postcards can help you get paid on time, of course, but they can also be used in a variety of ways. They are often used by companies and businesses for marketing purposes. The company sends a postcard or an envelope to prospects who then fill out the information and send it back in to the company at no

Writing and then publishing interesting and valuable news and information can get difficult at times. You have to be consistent and your content has to attract an audience. It has to be about the business, organization or people that you represent. Whether it is an email, a marketing piece or a blog, you need to be engaging, captivating and authentic. There are processes that you go through to reach those goals and the following is a list of the steps you take to reach the cu

Getting someone to open your email can seem like pulling teeth! It is the Subject Line that grabs their attention first, If it is intriguing, they will open the email. If it is dull, they will send it to trash. Almost half of all emails are opened based solely on the subject line. The rest of the emails are thrown away because the receiver thinks it is spam. Your Subject Line is a powerful tool in making or breaking an email campaign. You can get people to open emails by simp

You can not start a business, rent a space, stock it with stuff, unlock the doors and expect people to come flocking in with their wallets loaded with cash. Nope! Doesn’t happen that way! You have to speak to them! Communication is the only way to develop a relationship with your client or customer. And it is not complicated to get that communication started from the moment you unlock the front door. Start a Newsletter! Start a Blog! You need both for a variety of reasons. Fi

Summer is a great time of year to send out postcards for direct mail campaigns. People love receiving them because they remind them of friends on vacation. But, you are sending them out to generate leads, so you have to concentrate on what kinds of postcards to send and their strategy. You have to plan the direct marketing campaign and figure out the goal. Is this about introducing yourself to the community or are you a well established business that wants to simply offer a t

There is a whole psychology to persuasion. And it starts when you were a child. Your mother getting you to eat vegetables or to making your bed was an art form that mother’s become very good at. Later, there is the persuasive technique of getting someone to date you or to convince your group of friends to attend a concert. And then, persuading your boss that you deserve that raise and the car dealer that the offer you made on the car is the best yet. People who do marketing f