When you need to design a website, there are a few things that need to be on the site every single time. There are essentials that will allow you to do business in the most effective way possible. Your website needs to have the basic elements of user friendliness and have the inspiration for them to do business with your company. The following is a list of a few of these essentials that will make your website the place to be and buy! First, you need a description of who you a

Check the answering machine. Make sure the mail is divided, stamped and ready to be mailed. Authorize purchase agreements. Read up on recent legal changes. OK the ad running in the newspaper. Make the coffee. Scrub the toilet. Turn on the Open sign. Yes, running your own business means you are in charge of all departments, all divisions, all decisions and all duties. It doesn’t matter that you have the desk plate that says President, you get to clean the toilet too. But, when

Social media is the place to be seen, heard, followed and read. Facebook, Twitter, Pinterest and Instagram are the places where your audience hangs out. Because you use social media in your everyday life, it is just natural that you would use it to also generate leads. But, social media marketing is not just about making a post with a picture and a million people will come flocking to you. There are many ways that you can enhance and improve your campaigns that will generate

Marketing is the voice of your business. It tells your audience who you are, what your are and why you want their business. Marketing is not only essential to your business, but it can make your business or break it. There are two very distinct parts of marketing and they both need to work together in order for your business to obtain success. They are direct mail marketing and digital marketing. Your message should be reinforced many times, and in multiple channels until the

Working to generate new business is an everyday occurance in the world of marketing. You must work to keep your current customers engaged and happy and to bring in new ones that will feel the same way. Social media takes up more and more time and effort but staying with the well tested and true blue forever method of direct mail is the way to solidify a customer relationship. One of the most popular marketing methods continues to be direct mail postcards. Designing a postcard

According to Shutterstock, “Stock photos are images that anyone can license for creative use. Rather than hire a photographer, designers can search a large database of photos and quickly find one that works for their project. Some of the most popular stock photos include people, travel destinations, animals, and food. This system also allows photographers to earn a steady source of income from their work, in the form of small royalty payments. And… There are three main styles

Social media pages, Pinterest categories, and a little bit of direct mail can make you feel that you have done a thorough job of marketing your business. But, it is not enough! A website is the basis of all of your marketing strategies. It is the starting point AND the finish point. It is where you bring your customer or client and it is where you tell your entire story. A website can take some work, but once it is up and running, it simply needs occasional tuneups and update

The tradition has always been that when you meet a potential client or customer, you give them a business card. The business card has all of your contact information on it and maybe even your company logo. But, things have changed. Today, you put your phone number into the customer’s phone, add them to your email contact list and have them “like” and “follow” you on social media accounts. You can even take a picture of a business card and add it to your business card file you