Data and statistics are interesting numbers to analyze. These numbers are the eyes into the soul of your direct marketing campaign. And, the data and statistical numbers give you an understanding of your target audience’s behavior and values. This allows for a better way to strategize your marketing approach and have a successful return on your investment. Measuring the data and analyzing the statistics can be done in a number of different ways. Call tracking is one way that

It’s that time of year again when sign ups happen for gymnastics and dance classes. But, how do you get to those new students to let them know all about your studio and gym and your class offerings? We have found a whole list of creative and effective ways to get those students registered. Probably, the most effective of all of the marketing ideas for a new season of classes is through the mail with a clever postcard and then with a follow up note through email. This reinforc

It is always a good day when you get a special card in the mail. Remember grandma sending you $5 in a birthday card? It was always such a wonderful surprise! Well, that same tradition can be carried on with cards for customers. Christmas cards are a standard mailer for most businesses to send during the holiday season. But, there are so many other holidays, birthdays and anniversaries during the year where a card can be sent creating quite a surprise! Cards are excellent for