February 8, 2017

If you’re looking through forums about direct mail marketing or scrolling through direct mail sites, you’re going to see a ton of different jargon that may be unfamiliar to you. I’m here to break it all down and help you make sense of all the hubbub so you can stop won...

February 1, 2017

When marketing through direct mail, you want to ensure your mailers turn out exactly how you envision them. It can be unnerving wondering what the final product of a direct mail campaign looks like if you’re not provided a sample of what will be representing you and yo...

January 31, 2017

Once of the biggest fears people have with direct mail marketing is that their mailing list will be inaccurate and their advertising won’t reach their intended audience (or any audience, for that matter). It’s a valid fear – a bad mailing list can mean wasted materials...

January 26, 2017

Who is receiving your mailers? AKA, who’s in your demographic? Are you hyper-targeting potential clients such as home owners for your real estate company? Or are you aiming for a more general mailing of people in a specific age range in a few zip codes to market your s...

January 25, 2017

Too bad there aren’t read receipts for your marketing letters, right? One of the most challenging parts of any marketing method is figuring out what content will engage people and make them interested enough to contact you. With direct mail, the difficulty goes one ste...

January 17, 2017

Remember those dreadful school papers where you had to submit a minimum of 1,000 words or you’d fail? Well throw that notion out the window when doing direct mail! Statistically, people lose interest about 10 seconds into reading something, so you better catch their at...

January 10, 2017

Hello! I’m Nataliya, and I’m one of the climbing instructors here (aka the lead account manager). A question I get asked often when setting up direct mail campaigns is “how do I keep track of the lists, letter templates, schedule, and everything else?!”

The easy answer...

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