Direct Mail Postcards That Work
Direct mail postcards are not just about sending coupons.Today, postcards offer so much more. And their response rates are extremely...
Business Reply Envelopes
Business Reply Mail (BRM) is a service from the U.S. Postal Service in which a sender provides a prepaid postage envelope or card to the...
Email Subject Lines to Increase Opens
Getting someone to open your email can seem like pulling teeth! It is the Subject Line that grabs their attention first, If it is...
High-Response Postcard Campaigns
Summer is a great time of year to send out postcards for direct mail campaigns. People love receiving them because they remind them of...
How to Persuade People to Subscribe
There is a whole psychology to persuasion. And it starts when you were a child. Your mother getting you to eat vegetables or to making...
Bulk Mail and Addressing Services
Businesses need to send mail to customers, prospects and general mailing lists. They need to make announcements, send invitations, show...
Coupon Direct Mail
An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a...
How to Analyze Your Mailing List
They say that a prospect has to see your business message up to 12 times before they will respond. This theory is especially true for...
The Self Mailer
A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing...
Tracking Direct Mail Campaigns
The most critical part of a direct mail campaign is assessing the results. You need to analyze whether the money spent was worth it. If...
