October 3, 2018

It’s that time of year again when sign ups happen for gymnastics and dance classes. But, how do you get to those new students to let them know all about your studio and gym and your class offerings? We have found a whole list of creative and effective ways to get those...

October 1, 2018

It is always a good day when you get a special card in the mail. Remember grandma sending you $5 in a birthday card? It was always such a wonderful surprise! Well, that same tradition can be carried on with cards for customers. Christmas cards are a standard mailer for...

August 1, 2018

The tradition has always been that when you meet a potential client or customer, you give them a business card. The business card has all of your contact information on it and maybe even your company logo. But, things have changed. Today, you put your phone number into...

July 27, 2018

Vacation memories are collected on postcards. “I miss you mom” notes from camp on postcards go directly into the family scrapbooks. “Save the Dates” wedding announcements on postcards remind the receivers of the big day ahead. Doctor appointment reminders sent on postc...

June 25, 2018

Remember Cabbage Patch Kids, or Furbies or Tekno the Robotic Puppy? These were all extremely popular kids toys that sold out at Christmas time. It was panic in the aisles for parents worldwide. And the toy companies made millions! When something turns into a thing that...

June 15, 2018

A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing sticker or other formats. Self-mailers are effective at selling products and services and generating leads. They work well for even...

December 6, 2017

Not only is it the holiday season, but it is the end of the year, the final quarter and the season to “tie up loose ends”. It is also the busiest time of year for everyone. What you do with your marketing during these final months can make or break a successful year. H...

September 22, 2017

Coupons are HOT these days. Consumers are always looking for deals. People use coupons for everything from eating out at restaurants, getting an oil change for your car and for services for your home.Using coupons is also an easy way to increase conversions and augment...