July 30, 2018

Seventy percent of people who receive a letter that is postmarked with their home address on the front consider it a more personal form of communication than online messaging. Although it is free to email message a prospect on line, direct mail letters will often see a...

June 29, 2018

Direct Mail marketing has many mailing piece options. From postcards to letters to brochures and flyers, these mailers can have a huge impact on your business. Double checking your direct mail pieces before they hit the mailbox is a must do and is an excellent idea for...

June 27, 2018

The internet and social media have changed how we meet people and become friends. Long conversations no longer take place on the phone or in person where we can get an idea about who someone is by looking at them or hearing their voice and their intonations. Today, we...

June 22, 2018


An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a prospective client. Think of a coupon as a mini billboard and the whole idea will brighten up the possibilities! Coupons give you the...

June 18, 2018

Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map  that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to inc...

June 15, 2018

A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing sticker or other formats. Self-mailers are effective at selling products and services and generating leads. They work well for even...

June 6, 2018

A Yellow Letter is a highly regarded marketing choice used by realtors, investors and brokers. They use the yellow letter format because of the high numbers of people that open the envelope and the actual response rate from the letter. Yellow letters are effective in g...