August 15, 2018

Check the answering machine. Make sure the mail is divided, stamped and ready to be mailed. Authorize purchase agreements. Read up on recent legal changes. OK the ad running in the newspaper. Make the coffee. Scrub the toilet. Turn on the Open sign. Yes, running your o...

August 13, 2018

Social media is the place to be seen, heard, followed and read. Facebook, Twitter, Pinterest and Instagram are the places where your audience hangs out. Because you use social media in your everyday life, it is just natural that you would use it to also generate leads....

June 6, 2018

A Yellow Letter is a highly regarded marketing choice used by realtors, investors and brokers. They use the yellow letter format because of the high numbers of people that open the envelope and the actual response rate from the letter. Yellow letters are effective in g...

June 4, 2018

Forty percent of consumers have made a purchase in the last three months because of a direct mail piece they received.

The top purchasing influencer for Baby Boomers is direct mail.  

9.8 billion catalogs were mailed and 2.9 billion coupons were redeemed in 2017.

54% of c...

March 7, 2018

Direct Mailing a Renter with a series of Postcards that are designed to produce interest in buying a home is easy peasy! When the Renter responds with a long list of questions, be ready with a professional report that eases the nerves that comes with making such a big...

February 7, 2018

A Call to Action is the reason you invest in marketing. A Call to Action to your customers, clients or prospects is a call to do something. Whether you want them to call you, write you, email, download or attend, a Call to Action is the first step for converting someon...

January 19, 2018

The envelope of a mailer is the first door to your business. It must be inviting, warm and enticing just like the door to your business. You want prospects who receive this letter to be eager to open that envelope and see what is inside. You have just a split second to...

January 17, 2018

Marketing to a region that is full of farms is no different than marketing to an area full of condominiums. You have simply selected an area or location that has these real estate possibilities. Being a specialist in the farming market is easy if you have a familiarity...

January 8, 2018

Postcards are essential for a Direct Marketing Campaign.Their message is loud, short and to the point. With the right artwork, attractive font and succinct message, they are the most powerful piece of mailing material to send for success. But, sending a postcard is muc...