October 3, 2018

It’s that time of year again when sign ups happen for gymnastics and dance classes. But, how do you get to those new students to let them know all about your studio and gym and your class offerings? We have found a whole list of creative and effective ways to get those...

August 15, 2018

Check the answering machine. Make sure the mail is divided, stamped and ready to be mailed. Authorize purchase agreements. Read up on recent legal changes. OK the ad running in the newspaper. Make the coffee. Scrub the toilet. Turn on the Open sign. Yes, running your o...

August 10, 2018

Marketing is the voice of your business. It tells your audience who you are, what your are and why you want their business. Marketing is not only essential to your business, but it can make your business or break it. There are two very distinct parts of marketing and t...

August 8, 2018

Working to generate new business is an everyday occurance in the world of marketing. You must work to keep your current customers engaged and happy and to bring in new ones that will feel the same way. Social media takes up more and more time and effort but staying wit...

August 6, 2018

According to Shutterstock, “Stock photos are images that anyone can license for creative use. Rather than hire a photographer, designers can search a large database of photos and quickly find one that works for their project. Some of the most popular stock photos inclu...

August 3, 2018

Social media pages, Pinterest categories, and a little bit of direct mail can make you feel that you have done a thorough job of marketing your business. But, it is not enough! A website is the basis of all of your marketing strategies. It is the starting point AND the...

August 1, 2018

The tradition has always been that when you meet a potential client or customer, you give them a business card. The business card has all of your contact information on it and maybe even your company logo. But, things have changed. Today, you put your phone number into...