August 31, 2017

Yellow letters work! They work well! And here are the reasons that Yellow Letters work so well.

  • They Stand Out

  • They Get read

  • Their Message is Clear

Yellow Letters stand out in the mail because they are designed to look different than any other piece of m...

August 28, 2017

Designing a Direct Mail package should be approached as something that recipients will find interesting and useful and that they will want to keep. Instead of the usual mundane “just the facts” type of mailer, consider sending Direct Mail about food, or the arts, enter...

August 24, 2017

Setting up a Sales Letter to get a response from prospects is not difficult. It has a certain structure that allows for an easy read for the recipient. You need to have it laid out for an easy scan and answer the basic questions of Who, What, When, Where, Why and How.

F...

August 22, 2017

You have your calendar set for your Direct Mail Campaign.You have figured out your target market and now you are ready to get started on the bricks and mortar of your campaign. There are certain elements of a Direct Mail Campaign that always stay the same. Following th...

August 18, 2017

Direct Marketing is a way to conduct a test in a particular market quickly, cheaply and with reliable statistical results. You will know rapidly if this is a market that will give you the results that you are looking for. Direct Mail will work with your own mail list t...

August 16, 2017

It can be intense and a bit frantic, but working with relocation clients and companies is often personally, financially and professionally rewarding. 1.5 million employer-assisted relocation's take place each year and working with relocation clients can add to your sal...

August 11, 2017

A Real Estate Investor needs a Buyers List as their Basic tool. It is the list that is used when they are actively looking for new investment opportunities in a given area. Usually it is nothing more than names, email addresses and maybe phone numbers. Putting together...

August 8, 2017

Search Engine Optimization (SEO) is your ultimate goal for your blog, your website and your postings. There are tricks to maximizing the number of visitors to a your website. By using certain keywords you can ensure that your site appears high on the list of results re...

August 3, 2017

Renters are a major untapped potential to turn into buyers now and in the future. There are studies that state that buying is still better than renting in most states. Affording a home by either renting one or buying have challenges that are weighing on the housing mar...

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