January 26, 2018

Half of all home buyers used the internet to find their homes. Technology has changed how the world does business, especially the real estate world. For most home buyers, they may start their home search with a decorating magazine full of unique ideas. But the next ste...

January 24, 2018

A self-mailer is marketing material that's mailed without an envelope. It can be a postcard, a brochure or a catalog. Their simple design and eye-catching appearance can get the attention needed to get the piece opened. A direct mail self-mailer can boost your small bu...

January 22, 2018

Direct Mail should be a major element of any marketing campaign. After designing a social media blitz on Facebook, Twitter, Instagram, Pinterest and Google+, you should then continue with a design for a direct mail campaign to be a compliment to the blitz. You cannot d...

January 19, 2018

The envelope of a mailer is the first door to your business. It must be inviting, warm and enticing just like the door to your business. You want prospects who receive this letter to be eager to open that envelope and see what is inside. You have just a split second to...

January 17, 2018

Marketing to a region that is full of farms is no different than marketing to an area full of condominiums. You have simply selected an area or location that has these real estate possibilities. Being a specialist in the farming market is easy if you have a familiarity...

January 15, 2018

In order to get leads, you need to have a listing. It is simply a more effective way to attract prospects to you and to your business is by having a house that everyone wants to tour.  These prospects can find this house and you by having a website. There are ways thro...

January 12, 2018

First time home buyers can be the most fun real estate group to work with. They are eager, full of ideas and the easiest to prospect for! Because they are new in the world of real estate, they almost always need a realtor to guide them through the journey! You can find...

January 10, 2018

For small businesses, Email newsletters can be a powerful form of email marketing. Creating a newsletter can be very simple, especially if you create a template that can be changed from month to month making the job very smooth, fast and simple. The hardest part is the...

January 8, 2018

Postcards are essential for a Direct Marketing Campaign.Their message is loud, short and to the point. With the right artwork, attractive font and succinct message, they are the most powerful piece of mailing material to send for success. But, sending a postcard is muc...

January 5, 2018

My uncle was one of the “Mad Men” of the 50’s and 60’s. When I saw the television show for the first time, I couldn’t believe how well it captured the entire atmosphere of the Advertising World of the era. My uncle let us come to work with him on occasion and we watche...