April 30, 2018

When you combine email and direct mail into one marketing campaign, you have invented a very powerful tool. Together, they can double response rates. When you are sending emails or direct mails for the first time, those first impressions mean everything. And your messa...

April 27, 2018

‘Tis the season to get your lawn green! And who best to do just that than your local landscaper! People who want a nice cared for green lawn, want a landscaper that they can trust and treat their lawn as they do their own home. Because consumers buy from people who the...

April 25, 2018

Power words are those that make what you say clear and concise. The choice of your words is the basis to creating a message that resonates and has the reader act. Language is an ever evolving thing and power words have changed too. Figuring out how to communicate a mes...

April 23, 2018

Google indexes 130 trillion individual web pages with each web crawl, which is an internet bot that systematically browses the world wide web for the purpose of web indexing. Only 10 of those pages out of 130 trillion, fit on a results page. And you and every other web...

April 20, 2018

Trends don’t just happen in fashion or in interior design. Trends happen in car design, in food, in education, in housing and in Direct Mail. With a little research, I wanted to see what was hot hot hot in the world of direct mail marketing and pass my findings on! The...

April 18, 2018

A website is the base point of your online lead generation strategy. It is the first place that a customer comes to get all of the information they need about your company, product or service. It is also the place that you take a person from a “looker” to an actual cus...

April 16, 2018

Many people like to cry! They like to laugh! And they respond to words the same way. Emotions are a sticky subject in the world of marketing. You don’t want the audience to fall into a puddle of tears, but you want them to have an emotional reaction to what you are sel...

April 13, 2018

Direct mail marketing is the best of the best when it comes to the most effective gym and fitness marketing. It produces high response rates from prospects in your local neighborhoods. You can target the prospects you want based on the client or member that your produc...

April 11, 2018

For travelers, looking at faraway lands on the internet, is second nature. And that, it seems is where the travel industry concentrates it’s money for marketing. While that may be true, direct mail marketing is an excellent way for any travel or hospitality business to...

April 9, 2018

A direct mail marketing campaign that is planned, scheduled and carried out can escalate your company to a higher level of success. But...it takes some strategy, some research and a whole lot of creative effort to develop the kind of campaign that gets a large reaction...