May 30, 2018

First, you have to answer the question “what is the purpose of this postcard”? Then, you have to determine the design of the postcard to convey that purpose. And the design will be about the message and whether it is short and quick or long and requiring lots of space....

May 28, 2018

People are visual. They like to SEE things. That is why there are pictures included in instructions for putting things together, pictures on postcards, pictures on marketplace listings. People just want to see things. When it comes to blogs on your website, pictures or...

May 25, 2018

A brochure should have vital information, interesting photos and art, contact information and be simple and easy to read. Too many brochures that we receive in our mailboxes are so packed with content, that it feel like you are reading a novel. Designing a brochure tha...

May 23, 2018

Dental practices need direct mail postcards for many reasons, the biggest being to get your name out into the community. Name recognition is the best way to find new clients and keep your appointment book full. Direct mail campaigns can do that job for you and bring yo...

May 21, 2018

Summer time is just about ready to burst onto the scene and your direct marketing campaigns need to be ready for the best sales season of the year. Use the events and activities of this fun season to gain new business with ideas that say “relax”, “have fun” and “hot”!

T...

May 18, 2018

Everyone enjoys a good story. They remember a good story. And as marketing gets more personal and targeted, a good story is the best way to involve the receiver. If you have a great product or service to sell, then you should automatically have a great story to tell. S...

May 16, 2018

Creating content for your website can be a struggle. It is easy to run out of subject matter and sometimes you have to dig deep for a fresh topic. But, there are ways to float to the top of the idea pool and make your content strong, strategized and optimized! The foll...

May 14, 2018

There is an ever changing world out there and it is called search engine optimization. Updates, search sites, improvement in data, improvement in display and on and on, it feels like you don’t know where to turn as you have to adapt to the changes on a daily basis. The...

May 11, 2018

You have worked hard on developing an email list that helps your business grow. And that is great! But, while growing that list, some of those names tend to fall off into the abyss. The reasons are as many as there are reasons. People are no longer interested. They don...