July 30, 2018

Seventy percent of people who receive a letter that is postmarked with their home address on the front consider it a more personal form of communication than online messaging. Although it is free to email message a prospect on line, direct mail letters will often see a...

July 27, 2018

Vacation memories are collected on postcards. “I miss you mom” notes from camp on postcards go directly into the family scrapbooks. “Save the Dates” wedding announcements on postcards remind the receivers of the big day ahead. Doctor appointment reminders sent on postc...

July 25, 2018

Direct mail postcards are not just about sending coupons.Today, postcards offer so much more. And their response rates are extremely high. They can be twice as high as email, display ads and paid search ads. They are an excellent way to engage potential customers and m...

July 23, 2018

So ... you sent out an introductory postcard to a mailing list that you have been developing for months. Then, three weeks later, you send out another postcard that you have changed up a bit from the original and you send it to the same mailing list. Three weeks after...

July 20, 2018

Business Reply Mail (BRM) is a service from the U.S. Postal Service in which a sender provides a prepaid postage envelope or card to the recipient. Business Reply Envelopes or postcards can help you get paid on time, of course, but they can also be used in a variety of...

July 18, 2018

Writing and then publishing interesting and valuable news and information can get difficult at times. You have to be consistent and your content has to attract an audience. It has to be about the business, organization or people that you represent. Whether it is an ema...

July 16, 2018

Getting someone to open your email can seem like pulling teeth! It is the Subject Line that grabs their attention first, If it is intriguing, they will open the email. If it is dull, they will send it to trash. Almost half of all emails are opened based solely on the s...