It’s that time of year again when sign ups happen for gymnastics and dance classes. But, how do you get to those new students to let them know all about your studio and gym and your class offerings? We have found a whole list of creative and effective ways to get those students registered. Probably, the most effective of all of the marketing ideas for a new season of classes is through the mail with a clever postcard and then with a follow up note through email. This reinforc

Pay Per Click marketing is a form of internet marketing that advertisers pay a fee each time one of their ads is clicked on. It is a way of buying visits to your site, rather than attempting to “earn” those visits organically. The “related ads” that you see on the search engine screen when you enter in a particular search are all pay per click ads, paid for by the companies who are advertising their goods and services. Putting an advertisement on a search engine is the most

Direct Mail marketing has many mailing piece options. From postcards to letters to brochures and flyers, these mailers can have a huge impact on your business. Double checking your direct mail pieces before they hit the mailbox is a must do and is an excellent idea for several reasons. First, you want to double check the spelling and grammar. Then, you want to double check your message that it is clear and distinct. And finally, you want to check your art, colors and layouts.

An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a prospective client. Think of a coupon as a mini billboard and the whole idea will brighten up the possibilities! Coupons give you the ability to track your response rates by counting the number of coupons that are turned back in. You can also use coupons as a way to tie sales back to your direct mail campaign, giving you the ability to calcula

They say that a prospect has to see your business message up to 12 times before they will respond. This theory is especially true for direct mail marketing. A company or business that is in front of their audience on a regular basis will get more business than if they stayed silent and hoped for the best. But, the trick to getting to the prospect with a message they respond to can be the trick! Direct mail has been confirmed as a great marketing tool to reach new customers, b

Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to increase mailings from businesses. It was designed for them to use direct mail on a regular basis. Every Door Direct Mail allows a business to cover specific neighborhoods with their message by using postcards, let

No matter what business you are in, you want everything you do, write, print and send to look the best of the best. And, often, you get stuck with the thought that in order for things to look the best of the best, you have to spend a lot of money. But, simple design can easily give the right impression and assure your customer that you are the best of the best. Different elements will exude the notion of expensive and elegance. The right design team can create an image that s

Newspapers have all but disappeared in their original format. Television is an expensive tool and radio is not very local in its orientation any more. Yes, they are all advertising vessels, but are these choices the best use of your advertising dollars? There are many ways to advertise your business, including the internet social media sites, video platforms and in interest groups. Because of modern technological advances, no one has to sit through a television commercial an

Craigslist is a buy - sell - trade - employment - housing - meetup - classified wonderland. You can travel from category to category and find the most incredible items to decorate your home, sell your old ratty couch and even join a group and meet a whole new set of friends. AND...for realtors...it is an endless opportunity to find prospects and clients. At no cost to you (craigslist is always free) you can generate leads with a simple advertisement and description of a home

My uncle was one of the “Mad Men” of the 50’s and 60’s. When I saw the television show for the first time, I couldn’t believe how well it captured the entire atmosphere of the Advertising World of the era. My uncle let us come to work with him on occasion and we watched products go through the process of being introduced to the masses. And today, I have realized that some things have never changed. Advertising one’s business or service has been around since time began and man