Businesses need to send mail to customers, prospects and general mailing lists. They need to make announcements, send invitations, show off accomplishments and declare successes. If a business has been in business for a while, they have a mailing list that can go on for pages. So, when it is time to mail out announcements, invitations, accomplishments and successes, they need to use the best and cheapest mailing avenue they can. Bulk mail or commercial mail is the category of

A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing sticker or other formats. Self-mailers are effective at selling products and services and generating leads. They work well for event invitations or announcements, trade show traffic generation, mailings to prospects and mailings where you want the prospect to pass along the mailing to colleagues, software upgrade offers and invitations to

A broadcast email message is a single message that is sent to an entire list of people all at the same time. It is the best option for sending messages that require frequent updates. They are the town crier of the digital age. Broadcast emails are great for sending out a single message to your entire email list. These emails are a powerful tool for email marketing campaigns. The message you send should have a specific subject that announces exciting content to your subscriber