Writing and then publishing interesting and valuable news and information can get difficult at times. You have to be consistent and your content has to attract an audience. It has to be about the business, organization or people that you represent. Whether it is an email, a marketing piece or a blog, you need to be engaging, captivating and authentic. There are processes that you go through to reach those goals and the following is a list of the steps you take to reach the cu

You can not start a business, rent a space, stock it with stuff, unlock the doors and expect people to come flocking in with their wallets loaded with cash. Nope! Doesn’t happen that way! You have to speak to them! Communication is the only way to develop a relationship with your client or customer. And it is not complicated to get that communication started from the moment you unlock the front door. Start a Newsletter! Start a Blog! You need both for a variety of reasons. Fi

There is a whole psychology to persuasion. And it starts when you were a child. Your mother getting you to eat vegetables or to making your bed was an art form that mother’s become very good at. Later, there is the persuasive technique of getting someone to date you or to convince your group of friends to attend a concert. And then, persuading your boss that you deserve that raise and the car dealer that the offer you made on the car is the best yet. People who do marketing f

An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a prospective client. Think of a coupon as a mini billboard and the whole idea will brighten up the possibilities! Coupons give you the ability to track your response rates by counting the number of coupons that are turned back in. You can also use coupons as a way to tie sales back to your direct mail campaign, giving you the ability to calcula

People are visual. They like to SEE things. That is why there are pictures included in instructions for putting things together, pictures on postcards, pictures on marketplace listings. People just want to see things. When it comes to blogs on your website, pictures or photos or images can increase the number of readers, followers, leads and subscribers. A recent statistic says that blogs with images get 94% more views than blogs or postings without. But, the type of pictures

Writing a blog is not easy! Figuring out KEY words to use, writing the specified number of words and considering subject matter can take up a great deal of time! Whenever I come across an idea that may work, I scribble it down in a little notepad and research the words a bit more to see if there is enough there to write about. I keep my eyes open for concepts that are a bit different and not generic, ones that intrigue me and the larger community of readers and will hold my a

I write blogs. You should write blogs! Writing blogs are good for business. They can draw people into your website. You can create a following. And you can get new business all from a blog. But what do you write about? It is a struggle and it is real. Before you start writing, focus on who your target audience is. Who are they, what are they interested in what do they do for a living and for recreation? Do they have kids? What is their sense of humor and what is it that draws

The best ways to stand out from the crowd in real estate is to keep your marketing fresh. You need to scour for more ideas; better ways to do things; discover unique and unusual tactics. to help out your position in your field. I have found a few ideas that will help in this ongoing chore. First, keep the word out there promoting your real estate business. The best ways to do that is to keep posting content online. It is a great way to build up the SEO impact of your website.