Direct-mail brochures are very versatile mail pieces that can get lots of interest in your company and in your products. They are impact pieces that can drive a direct mail marketing campaign’s response. Designing a brochure can be a bit tricky and you have to consider many different factors before you have one that will get your message out there and be on the road to success. The following is a list of some of these factors and how to make them work for you. First, you have

An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a prospective client. Think of a coupon as a mini billboard and the whole idea will brighten up the possibilities! Coupons give you the ability to track your response rates by counting the number of coupons that are turned back in. You can also use coupons as a way to tie sales back to your direct mail campaign, giving you the ability to calcula

Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to increase mailings from businesses. It was designed for them to use direct mail on a regular basis. Every Door Direct Mail allows a business to cover specific neighborhoods with their message by using postcards, let

A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing sticker or other formats. Self-mailers are effective at selling products and services and generating leads. They work well for event invitations or announcements, trade show traffic generation, mailings to prospects and mailings where you want the prospect to pass along the mailing to colleagues, software upgrade offers and invitations to

A brochure should have vital information, interesting photos and art, contact information and be simple and easy to read. Too many brochures that we receive in our mailboxes are so packed with content, that it feel like you are reading a novel. Designing a brochure that someone will pick up and read can be a bit tricky. The following is a list of ideas, advice and directions that can help you produce brochures that will get picked up and read. First, simple design is the best