It’s that time of year again when sign ups happen for gymnastics and dance classes. But, how do you get to those new students to let them know all about your studio and gym and your class offerings? We have found a whole list of creative and effective ways to get those students registered. Probably, the most effective of all of the marketing ideas for a new season of classes is through the mail with a clever postcard and then with a follow up note through email. This reinforc

Direct-mail brochures are very versatile mail pieces that can get lots of interest in your company and in your products. They are impact pieces that can drive a direct mail marketing campaign’s response. Designing a brochure can be a bit tricky and you have to consider many different factors before you have one that will get your message out there and be on the road to success. The following is a list of some of these factors and how to make them work for you. First, you have

Direct Mail Marketing is the leader of the marketing pack. It is the “go to” tool that everyone uses because it can be depended upon to always get results. Email, social media ads, google ads and all of the other ways to market are great and should be used on a regular basis. But, if you need a workhorse, direct mail is the marketing genius. There are many new design methods and technologies that have recently added to the direct mail world along with some mailing strategies

Marketing is the voice of your business. It tells your audience who you are, what your are and why you want their business. Marketing is not only essential to your business, but it can make your business or break it. There are two very distinct parts of marketing and they both need to work together in order for your business to obtain success. They are direct mail marketing and digital marketing. Your message should be reinforced many times, and in multiple channels until the

Working to generate new business is an everyday occurance in the world of marketing. You must work to keep your current customers engaged and happy and to bring in new ones that will feel the same way. Social media takes up more and more time and effort but staying with the well tested and true blue forever method of direct mail is the way to solidify a customer relationship. One of the most popular marketing methods continues to be direct mail postcards. Designing a postcard

According to Shutterstock, “Stock photos are images that anyone can license for creative use. Rather than hire a photographer, designers can search a large database of photos and quickly find one that works for their project. Some of the most popular stock photos include people, travel destinations, animals, and food. This system also allows photographers to earn a steady source of income from their work, in the form of small royalty payments. And… There are three main styles

Seventy percent of people who receive a letter that is postmarked with their home address on the front consider it a more personal form of communication than online messaging. Although it is free to email message a prospect on line, direct mail letters will often see a significantly higher return than an email letter. The percentage of people who have read their direct mail right away has increased over the years. And, the purpose of direct mail has evolved over the same peri

Direct mail postcards are not just about sending coupons.Today, postcards offer so much more. And their response rates are extremely high. They can be twice as high as email, display ads and paid search ads. They are an excellent way to engage potential customers and make quick and concise offers for a wide variety of products and services. Before you begin a postcard direct mail campaign, you will need to know what a successful campaign looks like. You will want to analyze a

So ... you sent out an introductory postcard to a mailing list that you have been developing for months. Then, three weeks later, you send out another postcard that you have changed up a bit from the original and you send it to the same mailing list. Three weeks after that, you send out a brochure to the same mailing list with a little more information about the subject in it than the first two postcards. And, four weeks after that, you send an oversized postcard announcing a

Business Reply Mail (BRM) is a service from the U.S. Postal Service in which a sender provides a prepaid postage envelope or card to the recipient. Business Reply Envelopes or postcards can help you get paid on time, of course, but they can also be used in a variety of ways. They are often used by companies and businesses for marketing purposes. The company sends a postcard or an envelope to prospects who then fill out the information and send it back in to the company at no