Every day, I open my mailbox and find a piece of Direct Mail. Sometimes, the sender is new to me. Other times, the sender is an old familiar company. Direct Mail takes a few mailing pieces to get my attention. I respond like most people and disregard the first couple of pieces and then by the fourth or fifth, I open up the envelope just to see what all the urgency is about. I may bite if I am interested in the service or I may save the piece for later on down the road when th

Success in the Real Estate World takes a strong combination of skills, market knowledge, and dedication along with an effective and consistent marketing program. In order to raise the bar and become someone Exceptional in the field, you need something that Puts You Above the Rest. Energy and Passion are key and may be the secret ingredient! I am currently living in a rental home and the owner has decided that it is time to sell. I am only interested in renting this home, s

One letter might get you a response … a 1% response that is! A first mailing to a cold prospect list generates, on average, a 1% response rate. So, that means to get the percentage response that you are looking for, you will have to mail a minimum of 5 times to the same prospect. Some industry leaders say that 12 times is the true number for a great response. Getting the ball rolling is easy. First figure out what you want to say and the sequence in which you want to say i

Once of the biggest fears people have with direct mail marketing is that their mailing list will be inaccurate and their advertising won’t reach their intended audience (or any audience, for that matter). It’s a valid fear – a bad mailing list can mean wasted materials and postage (AKA WASTED MONEY) and no results! But, we here at Everest ensure that each list goes through an NCOA Update prior to hitting the presses, including lists we provide for you, – ensuring the addresse

Who is receiving your mailers? AKA, who’s in your demographic? Are you hyper-targeting potential clients such as home owners for your real estate company? Or are you aiming for a more general mailing of people in a specific age range in a few zip codes to market your store? No matter who you’re targeting, you need to make sure you know your prospective clients to determine what type of mailer would interest them enough to contact you. What are you hoping to achieve? Think car

In the first installment of this blog I discussed some of the tools that Real Estate Investors could and should use for their marketing. Read more here: Marketing as a Real Estate Investor [part 1] Building off of what we learned last week, let’s start with an important aspect of your marketing: Tracking your results Tracking your results → ensuring your Return On Investment (ROI): Tracking your results is a must for your marketing! How else will you know if your marketing d

Hello! I’m Nataliya, and I’m one of the climbing instructors here (aka the lead account manager). A question I get asked often when setting up direct mail campaigns is “how do I keep track of the lists, letter templates, schedule, and everything else?!” The easy answer is…you don’t! You send it to us and we handle it all. By organizing your lists, materials, and, most importantly, your mail schedule for you, we ensure your time will be spent answering calls instead of pouring