Businesses need to send mail to customers, prospects and general mailing lists. They need to make announcements, send invitations, show off accomplishments and declare successes. If a business has been in business for a while, they have a mailing list that can go on for pages. So, when it is time to mail out announcements, invitations, accomplishments and successes, they need to use the best and cheapest mailing avenue they can. Bulk mail or commercial mail is the category of

A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing sticker or other formats. Self-mailers are effective at selling products and services and generating leads. They work well for event invitations or announcements, trade show traffic generation, mailings to prospects and mailings where you want the prospect to pass along the mailing to colleagues, software upgrade offers and invitations to

No matter what business you are in, you want everything you do, write, print and send to look the best of the best. And, often, you get stuck with the thought that in order for things to look the best of the best, you have to spend a lot of money. But, simple design can easily give the right impression and assure your customer that you are the best of the best. Different elements will exude the notion of expensive and elegance. The right design team can create an image that s

A card in the mail is like Christmas morning. Anticipation and excitement all wrapped up in an envelope. A card is generally the first piece opened in the pile from the mailbox! Realtors can make that instantaneous contact with just the right card and the right message for the right occasion. Here are a few ideas to use in a Card Campaign. Send a “Hello! How are You” card. Announce that you are thinking of your past clients and wonder what’s new! Send cards that build the rel