An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a prospective client. Think of a coupon as a mini billboard and the whole idea will brighten up the possibilities! Coupons give you the ability to track your response rates by counting the number of coupons that are turned back in. You can also use coupons as a way to tie sales back to your direct mail campaign, giving you the ability to calcula

Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to increase mailings from businesses. It was designed for them to use direct mail on a regular basis. Every Door Direct Mail allows a business to cover specific neighborhoods with their message by using postcards, let

A self mailer is a direct mail piece that does not need an envelope. It can be a folded brochures, a letter folded in half with a closing sticker or other formats. Self-mailers are effective at selling products and services and generating leads. They work well for event invitations or announcements, trade show traffic generation, mailings to prospects and mailings where you want the prospect to pass along the mailing to colleagues, software upgrade offers and invitations to

Probate properties can be difficult to navigate, but it is a process that needs to be done. The family who now has to take care of the property can be in various stages of grief and there are so many decisions to make that it can be quite overwhelming. Taking care of the business at hand or the settling of the estate is full of decisions that can be difficult for all of those involved to agree upon. The selling of the property and divesting of the personal belongings are heav

Yellow letters work! They work well! And here are the reasons that Yellow Letters work so well. They Stand Out They Get read Their Message is Clear Yellow Letters stand out in the mail because they are designed to look different than any other piece of mail in a person’s mailbox. It is not a bill or an advertisement and it looks personal. It is a curiosity provoker! The receiver wants to open it. Yellow letters are personalized to the recipient so they get opened and they get

Setting up a Sales Letter to get a response from prospects is not difficult. It has a certain structure that allows for an easy read for the recipient. You need to have it laid out for an easy scan and answer the basic questions of Who, What, When, Where, Why and How. First, a sales letter should include your company logo, name, and address. Preferably, your logo should be at the top of the page. Name of company, your name and address is part of the salutation. Many direct-ma

Real estate marketing is moving and evolving at a rapid pace. Online advertising is at the forefront of the trends of the year. Facebook Ads are the number one “get seen” ads that are on the internet. But, they are getting more expensive. Realtors are investing in lead generation with online advertising through Google Adwords or Facebook Ads or a combination of both.The Facebook ad platform offers the most cost effective and precise demographic and behavioral targeting out of

There is no one that thinks like you, talks like you and feels like you! But, how do you find that One of a Kind-ness in your business? Become an Expert!! Being an expert works especially well in real estate. It allows you to focus on a specific geographical area, or a type of property or a type of interest from the client. It gives you the freedom to work in an arena that interests you!. There are so many aspects to each category of specialization! If you would like to sel

Standing out in the Crowd, Getting their Attention, Capturing the Room...These are all essential elements of marketing. Billboards, newspaper advertising, industry magazines, letters and postcards are just not enough. The internet is a vast landscape of sites and groups that one must join and post and comment on a regular basis. You can spend 60% of your time just getting your word out! BUT...if you tie it altogether in a campaign with a theme or a character or even a color