There is a whole psychology to persuasion. And it starts when you were a child. Your mother getting you to eat vegetables or to making your bed was an art form that mother’s become very good at. Later, there is the persuasive technique of getting someone to date you or to convince your group of friends to attend a concert. And then, persuading your boss that you deserve that raise and the car dealer that the offer you made on the car is the best yet. People who do marketing f

Businesses need to send mail to customers, prospects and general mailing lists. They need to make announcements, send invitations, show off accomplishments and declare successes. If a business has been in business for a while, they have a mailing list that can go on for pages. So, when it is time to mail out announcements, invitations, accomplishments and successes, they need to use the best and cheapest mailing avenue they can. Bulk mail or commercial mail is the category of

They say that a prospect has to see your business message up to 12 times before they will respond. This theory is especially true for direct mail marketing. A company or business that is in front of their audience on a regular basis will get more business than if they stayed silent and hoped for the best. But, the trick to getting to the prospect with a message they respond to can be the trick! Direct mail has been confirmed as a great marketing tool to reach new customers, b

The most critical part of a direct mail campaign is assessing the results. You need to analyze whether the money spent was worth it. If you used two or more different pieces of mail, you need to know which one worked and by how much. And if you used a couple of different mailing lists, you will need to understand which one got the higher response and why. Tracking a direct mail campaign is about understanding every element of the mailing you just sent out so you can refine ev

You have worked hard on developing an email list that helps your business grow. And that is great! But, while growing that list, some of those names tend to fall off into the abyss. The reasons are as many as there are reasons. People are no longer interested. They don’t use the email address anymore. They died. An email list will have active names disappear at a rate of about 22 percent per year. Your contacts' email addresses change as they move, opt-out of your email commu

So, you want to build your own Direct Mail list. You have an idea who you want to send to but you don’t know their address, or if they have neighbors who have the same statistics as your target. The list could be long and take a lot of work and time to develop. So how do you get this list down to a fine science for excellent results? There are steps that you can take to develop and then tweak the right target audience to receive your message. Direct mail was responsible for o

Prospecting for leads can be time-consuming, frustrating and discouraging. But...there is hope! There are many ways of generating leads, Social media, billboard advertising, Chamber of commerce socials, but there is one way that hangs tough over all the years. Postcards! Direct Mail Postcard is still the strongest option for generating seller leads. It doesn’t matter which demographic if income, age, or area, the tried and true Postcard maintains the best results for a direct

Demographics can take your mailing list a long way. People of like interests tend to live in areas together. People who enjoy old classic homes will live in neighborhoods that are full of Victorians, Painted Ladies, Brownstones or Prairie style homes. Others who enjoy single story ranches with large backyards will live in newer suburban areas. And then there are those that live in golf or equestrian communities. I have seen towns who had “Teacher’s neighborhoods and Doctor se

Designing a Direct Mail package should be approached as something that recipients will find interesting and useful and that they will want to keep. Instead of the usual mundane “just the facts” type of mailer, consider sending Direct Mail about food, or the arts, entertainment or sports and the outdoors. If it's good, recipients will hang on to it. Think of the piece that you send to a possible prospect as the first piece of Direct Mail that they get as something they put rig

You have your calendar set for your Direct Mail Campaign.You have figured out your target market and now you are ready to get started on the bricks and mortar of your campaign. There are certain elements of a Direct Mail Campaign that always stay the same. Following these steps will assure a success. Once you know who your target market is, you can then develop a mailing list. You will want to base your lists on zip codes in a general area along with the types of prospects yo