It’s that time of year again when sign ups happen for gymnastics and dance classes. But, how do you get to those new students to let them know all about your studio and gym and your class offerings? We have found a whole list of creative and effective ways to get those students registered. Probably, the most effective of all of the marketing ideas for a new season of classes is through the mail with a clever postcard and then with a follow up note through email. This reinforc

It is always a good day when you get a special card in the mail. Remember grandma sending you $5 in a birthday card? It was always such a wonderful surprise! Well, that same tradition can be carried on with cards for customers. Christmas cards are a standard mailer for most businesses to send during the holiday season. But, there are so many other holidays, birthdays and anniversaries during the year where a card can be sent creating quite a surprise! Cards are excellent for

Working to generate new business is an everyday occurance in the world of marketing. You must work to keep your current customers engaged and happy and to bring in new ones that will feel the same way. Social media takes up more and more time and effort but staying with the well tested and true blue forever method of direct mail is the way to solidify a customer relationship. One of the most popular marketing methods continues to be direct mail postcards. Designing a postcard

According to Shutterstock, “Stock photos are images that anyone can license for creative use. Rather than hire a photographer, designers can search a large database of photos and quickly find one that works for their project. Some of the most popular stock photos include people, travel destinations, animals, and food. This system also allows photographers to earn a steady source of income from their work, in the form of small royalty payments. And… There are three main styles

Vacation memories are collected on postcards. “I miss you mom” notes from camp on postcards go directly into the family scrapbooks. “Save the Dates” wedding announcements on postcards remind the receivers of the big day ahead. Doctor appointment reminders sent on postcards are put onto the front of refrigerators for the purpose on not missing the important meeting. Postcards are a way of tradition, of memories and of marketing. Yes, there are those emails and cute evites, but

Direct mail postcards are not just about sending coupons.Today, postcards offer so much more. And their response rates are extremely high. They can be twice as high as email, display ads and paid search ads. They are an excellent way to engage potential customers and make quick and concise offers for a wide variety of products and services. Before you begin a postcard direct mail campaign, you will need to know what a successful campaign looks like. You will want to analyze a

Summer is a great time of year to send out postcards for direct mail campaigns. People love receiving them because they remind them of friends on vacation. But, you are sending them out to generate leads, so you have to concentrate on what kinds of postcards to send and their strategy. You have to plan the direct marketing campaign and figure out the goal. Is this about introducing yourself to the community or are you a well established business that wants to simply offer a t

An easy way to grow your customer base is with direct mail coupons. Coupons are a powerful and economical way to get the interest of a prospective client. Think of a coupon as a mini billboard and the whole idea will brighten up the possibilities! Coupons give you the ability to track your response rates by counting the number of coupons that are turned back in. You can also use coupons as a way to tie sales back to your direct mail campaign, giving you the ability to calcula

Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to increase mailings from businesses. It was designed for them to use direct mail on a regular basis. Every Door Direct Mail allows a business to cover specific neighborhoods with their message by using postcards, let

Forty percent of consumers have made a purchase in the last three months because of a direct mail piece they received. The top purchasing influencer for Baby Boomers is direct mail. 9.8 billion catalogs were mailed and 2.9 billion coupons were redeemed in 2017. 54% of consumers said they want to receive mail from brands they’re interested in. Direct mail delivers seven times the response of all digital channels combined.! Landscapers, roofers, real estate professionals, schoo