Enticing prospects away from other brands is part of your job as a business. It is called competition. You want to develop a presence, a product and a service like no other that customers will come running to with great excitement and anticipation. And then, you want to fulfill their needs. So, how do you do it? How to you look more charming and wonderful than your competitor? Well, first, companies succeed because they provide a product or a service that matches up to what t

Getting clients for your business, no matter what your business, can be a full time job in itself. Whether you are a long time business owner, a freelancer or a start up, you have to figure out how to get people interested in your product or your service on a consistent basis so that you can make ends meet. You know you have a product, artwork, a service or a special talent that everyone loves when they see it, but getting people to see it and then converting that into people

The envelope of a mailer is the first door to your business. It must be inviting, warm and enticing just like the door to your business. You want prospects who receive this letter to be eager to open that envelope and see what is inside. You have just a split second to impress the prospect with the envelope before it goes into the trash. Creating curiosity is the key element that gets the envelope opened Provoke enough curiosity and they'll rip it open! So, how do you do it?

First time home buyers can be the most fun real estate group to work with. They are eager, full of ideas and the easiest to prospect for! Because they are new in the world of real estate, they almost always need a realtor to guide them through the journey! You can find them in several different places and in a number of different ways. Here are a few ideas to help you in your search. Social Media is the place to be! If you write posts about having a great house to sell and th

It can be intense and a bit frantic, but working with relocation clients and companies is often personally, financially and professionally rewarding. 1.5 million employer-assisted relocation's take place each year and working with relocation clients can add to your sales volume. And, you get to enjoy meeting people relocating from other parts of the country or world and making them feel at home in your community. Heartfelt thank-you letters sent to you by families who have m

Prospecting in the world of real estate is a vast project. There are so many different types of potential prospects that your search must be geared for the crowd that you want exactly! So, real estate prospecting ideas must be on a very clear path to find the most effective prospecting tactics. Referrals are Every agent dream. They just walk in the door at the request of someone else. Getting a call from someone who tells you that they are a friend of a client of yours and th

You Tube, Facebook Live, Instagram, Snapchat, email video, website videos, training, touring, invitations, the world has gone Movie Mad!! Realtors now need more than just the mail or a telephone call or open houses or meet and greets to reach and entice prospective clients. More than 50% of prospective home buyers use YouTube as their primary video research. Realtors need Videos or Mini Movies. Online video has become an indispensable marketing tool for businesses of all kind

Postcards are the epitome of a brief, poke of a message. Postcards are mailings that have already been opened and are ready to be read. Your message should be written so that the receiver wants to immediately read it and perhaps even keep the postcard. Postcards are a very good way to target a certain geographic area. More than any other marketing technique, postcards allow you to target local areas with pinpoint accuracy.

Prospecting for new clients can become boring and put you right into a rut! Trying out new ideas and methods can spice up the way you go about your business. Just like an exercise regimen, you do it in spurts of time. Do the same with your prospecting. Set aside 30 minutes, turn on the timer and pick up the phone! When the buzzer rings, you are done.This 30 minute strategy will soon become habit and will help you to get into action. On Facebook, instead of posting only li

One letter might get you a response … a 1% response that is! A first mailing to a cold prospect list generates, on average, a 1% response rate. So, that means to get the percentage response that you are looking for, you will have to mail a minimum of 5 times to the same prospect. Some industry leaders say that 12 times is the true number for a great response. Getting the ball rolling is easy. First figure out what you want to say and the sequence in which you want to say i