Check the answering machine. Make sure the mail is divided, stamped and ready to be mailed. Authorize purchase agreements. Read up on recent legal changes. OK the ad running in the newspaper. Make the coffee. Scrub the toilet. Turn on the Open sign. Yes, running your own business means you are in charge of all departments, all divisions, all decisions and all duties. It doesn’t matter that you have the desk plate that says President, you get to clean the toilet too. But, when

Social media is the place to be seen, heard, followed and read. Facebook, Twitter, Pinterest and Instagram are the places where your audience hangs out. Because you use social media in your everyday life, it is just natural that you would use it to also generate leads. But, social media marketing is not just about making a post with a picture and a million people will come flocking to you. There are many ways that you can enhance and improve your campaigns that will generate

The design of your Website will directly influences your Leads. It will dictate how you get the Leads, what kinds of Leads and where you take your leads. So, before you start designing your website, you need to do a little research and a little work. First, where is your phone number? You want leads who travel to your website to contact you, right? And you want them to call, right? So your phone number should be right there in the header or artwork of the first thing that th

When it comes to marketing, the Internet is the place to be seen. It is simple, inexpensive and you can easily choose which platform that you want your marketing information to appear on. But, what do you post? The following is a lists of ideas that should keep you and your clients busy for a while! The most important thing in the beginning is to have a website. Websites are your base point of operation. It is the Home that you are going to bring your prospect to. Next, you h

Writing a blog is not easy! Figuring out KEY words to use, writing the specified number of words and considering subject matter can take up a great deal of time! Whenever I come across an idea that may work, I scribble it down in a little notepad and research the words a bit more to see if there is enough there to write about. I keep my eyes open for concepts that are a bit different and not generic, ones that intrigue me and the larger community of readers and will hold my a

A Call to Action is the reason you invest in marketing. A Call to Action to your customers, clients or prospects is a call to do something. Whether you want them to call you, write you, email, download or attend, a Call to Action is the first step for converting someone into a lead. The trick to creating a powerful Call to Action is to find the right thing that they are going to respond. You want them to take a step with your business. The following are a few suggestions to b

Half of all home buyers used the internet to find their homes. Technology has changed how the world does business, especially the real estate world. For most home buyers, they may start their home search with a decorating magazine full of unique ideas. But the next step is to look online for what is out there and available. They do this before even talking to a realtor. The old ways of doing things, such as contacting a realtor first and looking through newspaper ads, is now

Marketing to a region that is full of farms is no different than marketing to an area full of condominiums. You have simply selected an area or location that has these real estate possibilities. Being a specialist in the farming market is easy if you have a familiarity of the lifestyle and the economics of the business operations. As a real estate representative for farmers wishing to sell, your physical area of representation will be much larger than a neighborhood developed

Probate properties can be difficult to navigate, but it is a process that needs to be done. The family who now has to take care of the property can be in various stages of grief and there are so many decisions to make that it can be quite overwhelming. Taking care of the business at hand or the settling of the estate is full of decisions that can be difficult for all of those involved to agree upon. The selling of the property and divesting of the personal belongings are heav

Twitter can be a confusing platform to use not only on a personal level, but also a business level. But, there are some ways that you can get people to follow you and then turn them into prospects and then into clients. On Facebook, it is all about controlling the number of “friends” or followers that you have and making sure that you are appealing to the reason they are following you. Facebook is also about algorithms and your followers and friends may not see your postings