Any business owner has to spend a great deal of time shouting to the world who they are and promoting their business and company. Realtors find themselves having to do the shouting with small budgets and they must do personal marketing to stand out from the competition. Your objective should be to become a celebrity. Being a celebrity means people in a the area know your face, your name, and what you do for a living. You don’t have to be famous for just your face, you can bec

Search Engine Optimization (SEO) is your ultimate goal for your blog, your website and your postings. There are tricks to maximizing the number of visitors to a your website. By using certain keywords you can ensure that your site appears high on the list of results returned by a search engine. In writing your pages, commenting on posting or blogging about real estate, there are particular words that can help you create the best content for traffic. Keywords are words or phra

How to stage a home for showings and open houses can be a matter of choices. There are books, articles and online sites that give you all the advice that you will ever need. Seller’s agents are using these resources to learn how to stage a house, scent or un-scent a room and serve the best appetizers. For Buyer’s agents, it can be a different story. There are certain things that a Buyer’s agent can do before they start the tours of the possible homes. These are Best Practices

Prospecting in the world of real estate is a vast project. There are so many different types of potential prospects that your search must be geared for the crowd that you want exactly! So, real estate prospecting ideas must be on a very clear path to find the most effective prospecting tactics. Referrals are Every agent dream. They just walk in the door at the request of someone else. Getting a call from someone who tells you that they are a friend of a client of yours and th

Real estate marketing is moving and evolving at a rapid pace. Online advertising is at the forefront of the trends of the year. Facebook Ads are the number one “get seen” ads that are on the internet. But, they are getting more expensive. Realtors are investing in lead generation with online advertising through Google Adwords or Facebook Ads or a combination of both.The Facebook ad platform offers the most cost effective and precise demographic and behavioral targeting out of

You Tube, Facebook Live, Instagram, Snapchat, email video, website videos, training, touring, invitations, the world has gone Movie Mad!! Realtors now need more than just the mail or a telephone call or open houses or meet and greets to reach and entice prospective clients. More than 50% of prospective home buyers use YouTube as their primary video research. Realtors need Videos or Mini Movies. Online video has become an indispensable marketing tool for businesses of all kind

Pinterest...the perfect place to expand your network and your reputation as a knowledgeable local real estate agent. Whether you’re new to Pinterest or a long time user, there are board ideas galore for real estate agents that will help attract followers. Tips for Buyers Dream Home Home Décor or Decorating Ideas Colorful Outside/Inside Spaces Playful Outside/Inside Spaces Relaxing Outside/Inside Spaces Cleaning & Organizing Ideas Painting the Outside of your Home Family Frien

Postcards are the epitome of a brief, poke of a message. Postcards are mailings that have already been opened and are ready to be read. Your message should be written so that the receiver wants to immediately read it and perhaps even keep the postcard. Postcards are a very good way to target a certain geographic area. More than any other marketing technique, postcards allow you to target local areas with pinpoint accuracy.

Making sure your design is readable, clean, and interesting enough that your audience will want to pick it up and read it is the ultimate goal in Postcard Design. If you consider a billboard as a point of reference, you can get the idea. They aren’t exactly masterpieces, but they get your attention and deliver a message even when you’re speeding down the freeway. Design Uniformity Because your postcard marketing isn’t limited to one mailing or campaign, you should keep a simi

Prospecting for new clients can become boring and put you right into a rut! Trying out new ideas and methods can spice up the way you go about your business. Just like an exercise regimen, you do it in spurts of time. Do the same with your prospecting. Set aside 30 minutes, turn on the timer and pick up the phone! When the buzzer rings, you are done.This 30 minute strategy will soon become habit and will help you to get into action. On Facebook, instead of posting only li