Who is receiving your mailers? AKA, who’s in your demographic? Are you hyper-targeting potential clients such as home owners for your real estate company? Or are you aiming for a more general mailing of people in a specific age range in a few zip codes to market your store? No matter who you’re targeting, you need to make sure you know your prospective clients to determine what type of mailer would interest them enough to contact you. What are you hoping to achieve? Think car

What Marketing tools should a Real Estate Investor (REI) use? When it comes to marketing for your real estate investment business there are a lot of options out there that can provide success, and result in you closing more deals. One of the benefits of developing a marketing plan and sticking to it, is that your results become consistent and repeatable, allowing you to focus on the other aspects of the business that require your attention. You are probably somewhat familiar

At Everest Direct Mail, we have alot of real-estate investor clients, most of them, mail yellow letters to prospective sellers of homes with alot of equity. REI's have tried postcards, snap mailers, zipper mailers and basic letters, but again and again REI's come back to mailing yellow letters. First, here's what a letter is: It's basically a newsprint notepad 8.5 x 11 sheet of paper with handwritten font, along with a handwritten colored envelope with a live stamp. Here's a