Remember Cabbage Patch Kids, or Furbies or Tekno the Robotic Puppy? These were all extremely popular kids toys that sold out at Christmas time. It was panic in the aisles for parents worldwide. And the toy companies made millions! When something turns into a thing that everyone wants and suddenly there isn’t enough of that thing to go around, it turns into a course of action called Scarcity Marketing. Scarcity marketing is a type of marketing technique that is based on the pr