Every day, I open my mailbox and find a piece of Direct Mail. Sometimes, the sender is new to me. Other times, the sender is an old familiar company. Direct Mail takes a few mailing pieces to get my attention. I respond like most people and disregard the first couple of pieces and then by the fourth or fifth, I open up the envelope just to see what all the urgency is about. I may bite if I am interested in the service or I may save the piece for later on down the road when th