The most critical part of a direct mail campaign is assessing the results. You need to analyze whether the money spent was worth it. If you used two or more different pieces of mail, you need to know which one worked and by how much. And if you used a couple of different mailing lists, you will need to understand which one got the higher response and why. Tracking a direct mail campaign is about understanding every element of the mailing you just sent out so you can refine ev

Return on investment, or ROI, is used to measure success over time and helps make future business decisions. ROI is important when it comes to marketing because ROI points out which marketing areas you should be spending money. ROI can show you if your entire marketing plan needs to be changed or if you’re on the right track. When it comes to digital marketing ROI, there are several tools that marketers use to measure the return on their investments. The most commonly used t

Clients are the greatest source of advertising since sliced bread! In business, you need to create a client or a customer and then you need to keep a client or customer! The formula for this task is done with a message that sticks and a performance that is worthy of fans. The key to a successful retention of clients and customers in business is to be consistent. You can state all the standout points of your business that makes you different and you can claim that your custome