A Landing page is a web page that is created for marketing purposes for an advertising campaign and where a visitor lands if they click on a link or an ad. A landing page that is informational and well designed can increase your sales conversions. A landing page is a more specific place to take a visitor than the general website where they may need to travel around the site before they find what they are looking for. A landing page needs to be designed differently than a webs

When you need to design a website, there are a few things that need to be on the site every single time. There are essentials that will allow you to do business in the most effective way possible. Your website needs to have the basic elements of user friendliness and have the inspiration for them to do business with your company. The following is a list of a few of these essentials that will make your website the place to be and buy! First, you need a description of who you a

Social media pages, Pinterest categories, and a little bit of direct mail can make you feel that you have done a thorough job of marketing your business. But, it is not enough! A website is the basis of all of your marketing strategies. It is the starting point AND the finish point. It is where you bring your customer or client and it is where you tell your entire story. A website can take some work, but once it is up and running, it simply needs occasional tuneups and update

A Landing Page is like walking into a grocery store and only going to the bread aisle. You don’t need all of the other stuff in the store, just the bread. A Landing page acts the same way. You have your whole website and many pages. But, you want a customer or client to really concentrate on one page in particular. So, you give them the directions (URL link) to just that page. They can wander around to the other pages, but you want them to “land” on a particular landing page.

In order to get leads, you need to have a listing. It is simply a more effective way to attract prospects to you and to your business is by having a house that everyone wants to tour. These prospects can find this house and you by having a website. There are ways through the website that you can attract more traffic and prospecting for buyers. But, you are going to have to realize that your website needs to be different than all the others out there to attract the bigger res

Websites are your Base. They are the Center of all activity. A Website is Home. Generating traffic to your Website should be your major marketing goal. There are some steps that you can take to generate that traffic and then transform that traffic into leads. You want to engage the people visiting your site. You want to qualify visitors to find out how interested they really are. Make your visitors an offer on your Website, or a free subscription, a class or an assessment and

With Facebook pages both personal and business, Instagram and Pinterest, it may seem as though your business is saturating the internet. Those pages are all fine, but should be considered add-ons to your basic “Go To” page...Your Website! Unlike a brick and mortar store or office, a Website is your business open all day and night, every day, month and year. Your customer or client can find you whenever they need you. It invites them to come on in at their convenience. When yo

Linking your ad, blog or newsletter to your landing page is how you lay out the road map in your marketing. Redirect traffic or clients to your website or a listing page or other informational pages with the Link option in your tools. You can send people to specific pages on your website or send your traffic from digital ads to the website home page. You can also send them to Lead pages. Lead pages generate leads and sales for your business on the web, in emails, via text mes