A Landing page is a web page that is created for marketing purposes for an advertising campaign and where a visitor lands if they click on a link or an ad. A landing page that is informational and well designed can increase your sales conversions. A landing page is a more specific place to take a visitor than the general website where they may need to travel around the site before they find what they are looking for. A landing page needs to be designed differently than a webs
When you need to design a website, there are a few things that need to be on the site every single time. There are essentials that will allow you to do business in the most effective way possible. Your website needs to have the basic elements of user friendliness and have the inspiration for them to do business with your company. The following is a list of a few of these essentials that will make your website the place to be and buy! First, you need a description of who you a
Social media pages, Pinterest categories, and a little bit of direct mail can make you feel that you have done a thorough job of marketing your business. But, it is not enough! A website is the basis of all of your marketing strategies. It is the starting point AND the finish point. It is where you bring your customer or client and it is where you tell your entire story. A website can take some work, but once it is up and running, it simply needs occasional tuneups and update
There is a whole psychology to persuasion. And it starts when you were a child. Your mother getting you to eat vegetables or to making your bed was an art form that mother’s become very good at. Later, there is the persuasive technique of getting someone to date you or to convince your group of friends to attend a concert. And then, persuading your boss that you deserve that raise and the car dealer that the offer you made on the car is the best yet. People who do marketing f
There is an ever changing world out there and it is called search engine optimization. Updates, search sites, improvement in data, improvement in display and on and on, it feels like you don’t know where to turn as you have to adapt to the changes on a daily basis. These changes also cause some mis-information to be spread. With a little digging, here are a few false impressions about SEO. Having the right SEO is going to get you lots of traffic to your website. Although havi
A website is the base point of your online lead generation strategy. It is the first place that a customer comes to get all of the information they need about your company, product or service. It is also the place that you take a person from a “looker” to an actual customer. Conversions happen here. You have to keep a constant vigil on how your website is working in order to obtain those leads. And, you have to make sure that everything is up to date and on trend in order to
A Landing Page is like walking into a grocery store and only going to the bread aisle. You don’t need all of the other stuff in the store, just the bread. A Landing page acts the same way. You have your whole website and many pages. But, you want a customer or client to really concentrate on one page in particular. So, you give them the directions (URL link) to just that page. They can wander around to the other pages, but you want them to “land” on a particular landing page.
SEO or search engine optimization, can be a strategy that can get you traffic to your website and leads for your business. Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. A customer who gets to your website from the first or second page of a search engine, will stay longer on your site and read more information and buy your product.
The design of your Website will directly influences your Leads. It will dictate how you get the Leads, what kinds of Leads and where you take your leads. So, before you start designing your website, you need to do a little research and a little work. First, where is your phone number? You want leads who travel to your website to contact you, right? And you want them to call, right? So your phone number should be right there in the header or artwork of the first thing that th
In order to get leads, you need to have a listing. It is simply a more effective way to attract prospects to you and to your business is by having a house that everyone wants to tour. These prospects can find this house and you by having a website. There are ways through the website that you can attract more traffic and prospecting for buyers. But, you are going to have to realize that your website needs to be different than all the others out there to attract the bigger res