August 13, 2018

Social media is the place to be seen, heard, followed and read. Facebook, Twitter, Pinterest and Instagram are the places where your audience hangs out. Because you use social media in your everyday life, it is just natural that you would use it to also generate leads....

July 27, 2018

Vacation memories are collected on postcards. “I miss you mom” notes from camp on postcards go directly into the family scrapbooks. “Save the Dates” wedding announcements on postcards remind the receivers of the big day ahead. Doctor appointment reminders sent on postc...

July 25, 2018

Direct mail postcards are not just about sending coupons.Today, postcards offer so much more. And their response rates are extremely high. They can be twice as high as email, display ads and paid search ads. They are an excellent way to engage potential customers and m...

July 11, 2018

Summer is a great time of year to send out postcards for direct mail campaigns. People love receiving them because they remind them of friends on vacation. But, you are sending them out to generate leads, so you have to concentrate on what kinds of postcards to send an...

June 18, 2018

Every Door Direct Mail is a targeted marketing and advertising technique that lets you select the area you want to send your message by using a map  that concentrates on the audience by age, income, or household size. The US Postal Service developed this program to inc...

June 13, 2018

The most critical part of a direct mail campaign is assessing the results. You need to analyze whether the money spent was worth it. If you used two or more different pieces of mail, you need to know which one worked and by how much. And if you used a couple of differe...

May 30, 2018

First, you have to answer the question “what is the purpose of this postcard”? Then, you have to determine the design of the postcard to convey that purpose. And the design will be about the message and whether it is short and quick or long and requiring lots of space....

April 9, 2018

A direct mail marketing campaign that is planned, scheduled and carried out can escalate your company to a higher level of success. But...it takes some strategy, some research and a whole lot of creative effort to develop the kind of campaign that gets a large reaction...